Photo: General Motors
The coronavirus pandemic has negatively affected much of the automotive industry, causing car sales to be well below what was previously expected. Despite this, the Chevrolet Trax has seen an increase in sales during the second quarter of 2020.
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How the Trax outpaced other models
Photo: Chevrolet
In the United States, 22,466 units of the Chevrolet Trax were sold in the second quarter of 2020. This is 3.1 percent higher than the sales during the second quarter of 2019.
When comparing the first six months of 2020 to the first six months of 2019, the Trax had a 9.36 percent sales increase with 50,708 deliveries this year. In Brazil, second-quarter sales for the subcompact crossover grew by an astounding 71.69 percent year over year.
By performing so well in the United States, in particular, the Trax became the best-selling model in the competitive subcompact crossover segment for quarter two. Sales of the Trax accounted for an impressive 11 percent of the entire segment.
Photo: General Motors
Even in quarter one, the Trax outsold most of its competitors and earned a commendable second-place finish within its segment. Although sales have increased for this crossover in both quarters, every other rival saw a major decline year over year.
Subcompact crossovers as a whole comprised 17 percent of sales in quarter two with 199,137 units sold. The Trax had a significant impact on this amount, attracting buyers with its family-friendly amenities and functional design.
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Given this recent sales trend and General Motors’ competency throughout the pandemic, it’s likely that the Chevrolet Trax will continue to be a popular choice for families.
Amanda Drago lives in West Chester, Ohio with her wonderful family, which includes her adorable dog, Coco. Amanda recently graduated from Miami University with degrees in both marketing and creative writing. However, if she was ever forced to change career paths, she imagines that she would train dogs for movies. In her spare time, she enjoys reading, writing, and watching Netflix. She also has a special place in her heart for theatre and purchases tickets to as many shows as she can. See more articles by Amanda.