Chevy’s Compact Crossovers and Small SUVs Are Gaining Traction
With perpetually increasing sales for the Equinox and the upcoming introduction of the all-new Trax, it’s clear that Chevy’s compact crossovers and small SUVs are an important part of the Bowtie lineup. Chevy today emphasized this in a press release dedicated to the success of these smaller utility vehicles.
“Compact crossovers and SUVs make sense for so many consumers,” commented Steve Majoros, marketing director, Chevrolet. “Suited to adapt to whatever life throws at them, our customers want a vehicle that can do – and go – anywhere, and they want it with expressive design and fuel efficiency.
“It’s a tall order and it’s why Equinox sales have risen nearly every year since we introduced the original in 2006,” he continued. “Next year, the Trax will provide this same flexibility in a smaller footprint.”
Specifically, Equinox sales shot up last month 11 percent over June 2013 sales. Chevy’s claim to the market has increased from 7 percent to over 10 percent since the Equinox’s introduction. In total, the brand has moved more than 1.5 million units off dealership lots since it appeared in 2005.
Gallery: 2015 Chevy Equinox Photos
“Sales of crossovers of all sorts have been growing significantly in recent years, but the growth in sales of smaller crossovers and SUVs has been nothing short of phenomenal,” explained Michelle Krebs, senior analyst for AutoTrader.com. “It’s easy to see why, with the segment being so versatile to meet the needs of a wide variety of car buyers. They can carry people, serve as a substitute truck or haul bigger cargo while still driving like a car.”
That’s why it makes perfect sense for Chevy to add the Trax small SUV to its lineup. Globally, the model is incredibly popular, having sold 90,000 units last year, compared to just 3,000 in 2006.
Gallery: 2015 Chevy Trax Photos
Chevy’s compact crossovers and small SUVs are expected to continue to gain market share, as demand for smaller utility vehicles continues to go up. Demand for these vehicles has already nearly doubled since 2008, up to 18 percent from 10 percent just six years ago.
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