Ford Sales Increase 6.7% in November as F-Series, SUVs Post Significant Gains
Ford Motor Company saw a 6.7% increase in sales in November, delivering a total of 210,771 vehicles in the United States. Retail sales were up 1.3% at 156,064 vehicles, and fleet sales were up 25.9% at 54,707 vehicles. Ford brand sales were also up, rising 7.3% year-over-year with 201,862 vehicles delivered. Ford’s two most impressive performers in November were the F-Series and Ford-branded SUVs, which achieved their best sales mark for the month in 16 and 17 years, respectively.
“Strong customer demand for Motor Trend’s new Truck of the Year drove F-Series sales past the 70,000 mark last month, a November number achieved just three other times in history,” said Mark LaNeve, Ford vice president, US Marketing, Sales, and Service. “In addition, Ford brand SUVs continued their outstanding performance with sales up 13% for their best November since 2000.”
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Not only were F-Series sales the highest seen in November since 2001 at 72,769 pickups sold, but the sustained demand for higher-priced variants helped produce a $3,800 year-over-year gain in transaction prices. In November, each F-Series truck sold at an average transaction price of $47,100.
Ford-brand SUV sales totaled 68,139 vehicles, up 13.4% year-over-year. This impressive growth was driven by a new November record for Ford Edge, which saw a 22.5% increase at 13,180 vehicles sold. The launch of the new 2018 model helped guide Ford Explorer to its best November since 2004, with sales up 24.8% at 21,520 vehicles.
Ford car sales were also up in November, rising 5.2% year-over-year with 42,122 sold. Fiesta saw a 6.6% increase with sales totaling 3,035 vehicles, Focus saw sales spike 44.9% at 13,226 delivered, and Mustang sales were up 8.5% at 6,720 vehicles.
With one month to go in the year, Ford Motor Company’s overall sales are down 1.3% at 2,344,666 vehicles, and Ford brand sales are down 1.4% at 2,244,126 vehicles.