Photo: Genesis
Genesis Motor America posted a 14.3 percent increase in sales for January, adding to the brand’s momentum as it seeks to establish itself as a luxury player to be reckoned with.
For the month, Genesis sold 1,399 vehicles, a solid gain over the 1,224 units it moved in January 2019.
“January represented a strong start to our sales year — balancing significant year-over-year growth with some limited challenges in supply after closing 2019 with our best-ever sales month in December,” said Mark Del Rosso, chief executive officer for Genesis Motor North America.
The most popular Genesis vehicle for January was the G70 sport sedan, with 716 units sold — a 20.1 percent improvement over the same month last year.
Sleek and Sporty: Learn more about the 2020 Genesis G70
Photo: Genesis
The G80 midsize sedan sold 456 units, down 3.6 percent from January 2018. The completely redesigned G90 flagship sedan enjoyed an especially strong month, selling 227 units and achieving a 46.5 percent sales increase.
Although Genesis has struggled to establish itself in the luxury market since launching in the U.S. in late 2016, 2019 seems to have been a turning point. For the year, Genesis was able to increase sales by 106 percent.
Now, it looks to be on the verge of even greater sales success. Later this year, the South Korean brand will begin selling its first-ever SUV model, the 2021 GV80. The GV80 could give Genesis the edge it’s been seeking, balancing its sedan-heavy lineup with an entry in the red-hot luxury SUV segment.
“I just can’t say how thrilled and anxious our retail partners are to see our new flagship GV80 SUV in their communities across America,” said Del Rosso.
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A longtime editor/writer and recently transplanted Hoosier, Caleb Cook lives in Xenia, Ohio. His favorite activities are reading and listening to music, although he occasionally emerges from the heap of books and vinyl records in his basement to stand blinking in the sunlight. Once fully acclimated to the outside world again, he can be observed hanging out with his wife, attempting a new recipe in the kitchen, attending movies, walking the dog, or wandering into a local brewery to inquire about what’s on tap. See more articles by Caleb.