GM Debuts ‘Everybody In’ Campaign for Electric Vehicles
General Motors has launched the new “Everybody In” marketing campaign. This campaign aims to expedite drivers’ adoption of electric vehicles and show the automaker’s support for a more eco-friendly and safe future.
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What does the “Everybody In” campaign entail?
The marketing campaign has three main themes: accelerating the adoption of EVs, emphasizing the capabilities of the new Ultium platform, and showing how GM is leading when it comes to EVs.
“‘Everybody In’ demonstrates our intent to lead, while inviting others – policymakers, partners, individuals – to play an active role in moving society forward, whether that’s helping to expand infrastructure, advocating for progress in their communities, or simply taking an EV for a test drive to learn about the benefits of EV ownership,” said Deborah Wahl, GM global chief marketing officer.
The campaign gives an optimistic look at GM’s future, which will consist of 30 new EVs before 2026. This next generation of EVs will utilize the Ultium platform and have a driving range of up to 450 miles on a full charge.
GM is also featuring inspiring influencers who promote change in its advertisements. They include professional surfer Bethany Hamilton, gamer Erin A. Simon, fitness instructor Cody Rigsby, and author Malcolm Gladwell.
Other changes to GM
At the same time that it’s launching this campaign, GM is also working to revamp its brand identity with a new logo. This logo builds on GM’s history while also having a more modern look. It utilizes bright blue tones to represent the clean skies of an all-EV future. The line under the “m” is a nod to previous logos, and the negative space of the “m” is designed to look similar to an electrical plug.
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GM is complementing the “Everybody In” campaign by also debuting a new GM.com site. You can check out this site now to learn more about how GM is electrifying its lineup.
Amanda Drago lives in West Chester, Ohio with her wonderful family, which includes her adorable dog, Coco. Amanda recently graduated from Miami University with degrees in both marketing and creative writing. However, if she was ever forced to change career paths, she imagines that she would train dogs for movies. In her spare time, she enjoys reading, writing, and watching Netflix. She also has a special place in her heart for theatre and purchases tickets to as many shows as she can. See more articles by Amanda.