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Honda Trucks Set New October Sales Record

American Honda reported an eight percent surge in total vehicles sales for last month, marking a new October record for the brand among a period of slight decline for the overall auto industry.

“The harvest moon shone brightly on Honda sales,” the Japanese automaker said in a press release, before highlighting the sales performance of its trucks and SUVs.

Though Honda-badged passenger cars sales did decline 2.1 percent compared to October 2018, Honda’s truck division did more than enough to make up the difference with a 17.5 percent increase in deliveries. (Interestingly, Honda’s luxury division Acura experienced the inverse of this common industry trend, with car sales outpacing truck sales).

As always, the CR-V SUV stole the spotlight with deliveries up to 33,344, a near-20 percent increase over October 2018 and strengthening its position as the best-selling vehicle in the Honda lineup by some margin. The Civic was the second best-seller with 23,577 units sold, up 5 percent, and the Accord, though it was down 8.8 percent, still cleared the 21,000 mark.

The small Fit and compact HR-V made the biggest gains, the former up a whopping 204 percent and the latter up 104 percent. The Fit’s volume numbers were fairly low last year, so that huge gain may not be of great consequence, but with sales surging to over 10,000, the HR-V established itself as one of the top-selling vehicles in Honda’s lineup, passing better-known models like the Pilot and Odyssey on the way.

Speaking of the Odyssey, the family minivan lost none of its popularity, as it now holds a 42 percent share of the minivan segment, an incredible achievement in the face of competition the likes of the Toyota Sienna and Chrysler Pacifica.

“With the Honda CR-V topping the 5 million cumulative sales mark to reaffirm its position as the best-selling crossover for over two decades, it’s fitting that Honda crossover and light truck models led Honda to an all-time October sales record,” said Henio Arcangeli, Jr., senior vice president of Automobile Sales at American Honda Motor Co. “Both the Honda and Acura brands are marching forward as we head into the final two months of the year on pace to see American Honda post a sales increase for 2019.”

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