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Hyundai Scores with Hit Super Bowl Ad “The Elevator”

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A shot from Hyundai’s “The Elevator” Super Bowl ad
Photo: Hyundai

Hyundai’s commercial for this year’s Super Bowl was a big hit with viewers across the U.S.

“The Elevator” ranked as the night’s fourth best ad — and best car commercial — on USA Today’s Ad Meter, racked up tens of millions of views on YouTube and social media, and helped spike traffic to Hyundai’s website.

In the ad, elevator operator Jason Bateman asks a couple which floor they’re headed to. When they say, “We’re car shopping,” he responds, “You’re going down … way down.” Other unlucky riders are dropped off at undesirable floors like Root Canal, Jury Duty, and “The Talk.” But when the couple arrives at the dismal Car Shopping level, they inform Bateman that they’re buying a Hyundai and using the automaker’s Shopper Assurance program, which offers “transparent pricing, streamlined purchase, a three-day worry-free exchange, and test drives that come to you.”


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Bateman immediately takes the couple up to the bright, friendly top floor — where the new 2020 Hyundai Palisade SUV is prominently displayed.

“We’re proud that ‘The Elevator’ ranked highly on USA Today’s Ad Meter and is one of the most watched Super Bowl commercials of all time,” said Dean Evans, Hyundai Motor America’s chief marketing officer. “Jason Bateman’s comedic delivery, combined with funny, relatable life moments and topped off with our flagship Palisade cameo, made for the perfect recipe composed by our creative team.”

Along with millions of video views and high viewer ratings, “The Elevator” was also mentioned as a top Super Bowl commercial by media outlets like Ad Age, Fast Company, CNET, the Chicago Tribune, and Yahoo! Sports.


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