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Jeep’s Sales Success Continues with a 15 Percent Increase in July

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Cherokee sales continue to climb for 2018, while Grand Cherokee sales decline as a side effect of that success

The Cherokee came close to being Jeep’s best-selling vehicle last month

It seems that 2018 is the year of Jeep. Sales for the brand have increased every month of the year so far. That includes July, when Jeep sales grew by 15 percent.

Last month, Jeep sold a total of 79,906 vehicles. During July of 2017, Jeep only manged to sell 69,351 vehicles.

An Off-Road Overview: An introduction to Jeep

Once again leading the sales charge for the Jeep brand was the Wrangler. Jeep Wrangler sales were up by 14 percent, with a total of 21,308 units sold.

Still, the Jeep Cherokee was not far behind. Jeep managed to sell 20,210 Cherokee models in July.

In July of 2017, Jeep only managed to deliver 11,818 Cherokees. For the Jeep Cherokee, that means a sales increase of 71 percent.

The 2017 Jeep Grand Cherokee Trailhawk recently earned the Four Wheeler 2017 SUV of the Year Award

The Grand Cherokee has become overshadowed by its smaller counterpart

All that success for the Cherokee has resulted in lost sales for its larger Grand Cherokee cousin. Grand Cherokee sales were down by 6 percent last month, with a total of 17,956 units sold.

The results are similar year-to-date. Cherokee sales have grown by 44 percent so far this year, with a total of 133,929 units sold. Meanwhile, Grand Cherokee sales are down by 6 percent, with 127,269 units delivered.

The Jeep Compass has more than made up for the lost sales of the Patriot

Another Jeep model on the rise is the Compass. Jeep managed to sell 12,300 Compass units last month, resulting in a 63 percent sales growth.

The Jeep Compass has been even more successful during the year as a whole. Jeep has sold 99,810 Compass models so far in 2018, accounting for a massive year-to-date sales growth of 200 percent.

Building on a Legacy: Welcome to the Jeep community

By the end of July, Jeep had sold a total of 575,928 vehicles. This is a 21 percent increase over Jeep sales through July last year.

The sales chart below illustrates Jeep’s sales growth so far this year:

Jeep July 2018 Sales