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Kia Motors America and B.R.A.K.E.S. Driving School Partner to Teach 10,000 Teens in 2018

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Photo: Kia

Designed to teach teen drivers how to be conscientious behind the wheel with “hands-on-defensive driver training” and classroom lessons, B.R.A.K.E.S. (Be Responsible and Keep Everyone Safe) aims to reach 10,000 teen drivers and their parents this year. With Kia Motors America’s support, the sixth year running, the B.R.A.K.E.S. program will utilize Kia Souls, Rios, and Fortes for driving instruction presented at more than 30 events.

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“Car crashes are the number-one cause of death among teens, but with Kia’s help, we know we’re making a difference,” said multi-time-Top-Fuel-drag-racing-champion-turned-road-safety-advocate Doug Herbert.  “It’s impossible to know exactly how many lives our schools have saved over the last 10 years — we have trained nearly 30,000 teens plus their parents — but even if it was only one life, it would all be worth it.  We’re grateful for the ongoing commitment and support from Kia, which enables us to continue making America’s roads safer for everyone.”

The B.R.A.K.E.S. events are scheduled in Raleigh, North Carolina; Atlanta; Charlotte; Concord; Orlando, Florida; Memphis, Tennessee; San Diego; Scottsdale, Arizona; Pomona, California. More locations will be added. For a complete schedule and to register for one of the events, check out

The B.R.A.K.E.S program delivers 45-minute classroom instruction and approximately three hours of hands-on instruction in one of the Kia models for participants.

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“The program includes distracted driving awareness, panic braking, drop-wheel/off-road recovery, crash avoidance and car control/skid recovery — all among the biggest causes of crashes for new drivers.  Other educational elements often include ‘Big Rig’ safety, first responder vehicle extrication demonstration, and what to do in the event of a traffic stop,” reports Kia.