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New Month, Same Story: Navigator Posts Big Numbers, But Lincoln Sales Fall in July

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Lincoln sales July 2018

2018 Lincoln Navigator

Lincoln saw an 11 percent dip in sales in July, delivering a total of 7,898 vehicles in the United States. SUV sales were up 4.3 percent by virtue of year-over-year gains from the all-new Navigator and MKC, and car sales fell 36 percent as the MKZ and Continental continue to struggle.

Lincoln’s Hottest New Vehicle: 2018 Lincoln Navigator boasts size, strength, and intelligence

As has been the story for 2018 thus far, the Lincoln Navigator was the brightest spot in an otherwise dismal month. Retail sales grew 64.7 percent in July, retail share has nearly doubled from 2017, and average transaction prices are up an astounding $29,900 at approximately $84,300 per Navigator sold. Overall, Lincoln sold 1,191 Navigators in July, up 62.7 percent year-over-year.

“Lincoln Navigator continues to be the country’s hottest new product, with sales expanding in every region of the United States,” said Ford Vice President of U.S. Marketing, Sales, and Service Mark LaNeve.

Lincoln also got a boost from the MKC, which was up 8 percent at 2,300 delivered. The MKC and Navigator combined to offset a down month from the MKX and MKT — MKX sales fell 15.6 percent at 2,043 delivered and MKT sales were down 6.6 percent at 211 delivered. Through July, Lincoln SUV sales are up 1.7 percent at 41,861 vehicles delivered, guided by a 79.9 percent increase from the Navigator.

Lincoln sold just 2,153 cars in July, with sales of the MKZ falling 34.1 percent at 1,580 delivered and Continental sales tumbling 40.2 percent to 573 delivered. For the year, Lincoln’s car sales are down 32.2 percent at 16,306 delivered.

Through seven months, Lincoln’s sales in the United States are down 10.8 percent at 58,167 vehicles delivered.

How Does It Stack Up? Where the all-new Lincoln Navigator blows away the Cadillac Escalade