Lincoln Sets New Sales Milestone in China, Surpassing 5,000 Units in August
Lincoln set another benchmark in its newest market in August, delivering a record-best 5,240 sales in China to surpass the 5,000-vehicle threshold for the first time in company history. Lincoln originally launched in the world’s largest new car market in late 2014, and sales have increased exponentially with each passing year to the point that Lincoln will begin manufacturing vehicles domestically beginning in 2019.
Lincoln’s sales were up 105% year-over-year, with gains coming across the board and facilitated by the continued success of the newly-launched Continental sedan. Sales of Lincoln’s flagship sedan just missed the four-digit sales mark at 996 units, bringing its sales total to date to an impressive 6,319 units.
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The Lincoln Navigator and MKZ both more than doubled sales year-over-year; Navigator sales grew 112% at 138 units, and MKZ grew 108% with sales totaling 992 units. August was also a significant month of growth for the MKC and MKX crossovers, which saw respective sales of 1,818 units (up 62% year-over-year) and 1,296 units (up 46% year-over-year).
Eight months into 2017, Lincoln has already surpassed its 2016 full-year sales total of 32,558 vehicles at a running total of 34,494 vehicles. The biggest gainers thus far have been the MKZ—up 132% at sales totaling 7,999 vehicles—and the Navigator—up 163% with sales of 849 units.
Lincoln has nearly doubled its sales through August 2016—17,804 vehicles—leaving open the possibility that the luxury brand could once again double sales and almost guaranteeing that it will surpass the 50,000-unit mark. In 2015, Lincoln’s first full year of sales in China, the brand delivered a total of 11,630 vehicles. By that metric, the brand could quintuple sales in just two years’ time.
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