Mercedes-Benz CLA-Class History
The Mercedes-Benz CLA-Class is a compact four-door luxury sedan, based on the platform of the Mercedes-Benz W176 A-Class and W246 B-Class compact sedans. The aerodynamic profile is not only eye-catching, but has the lowest amount of drag in the entire industry.
The CLA-Class was introduced on the auto show circuit as a concept style coupe in 2012. The concept style coupe created so much hype, Mercedes couldn’t help but build the production model for the 2014 model year.
The CLA-Class was unveiled at the 2013 NAIAS in Detroit and is available in CLA 180, CLA 200, CLA 250, and CLA 220 CDI versions.
A virtual version of the CLA-Class was shown at the 2013 Canadian International Car Show in Toronto and the 2013 New York International Auto Show. Viewers could look through a special display where the car was projected rotating on a platform.
Although the CLA-Class is quite new, it’s already making a splash in the advertising world. As a part of its launch, a commercial featuring Kate Upton premiered during the fourth quarter of Super Bowl XLVII, along with a series of other memorable commercials.
A social campaign featuring the #untamed hashtag encourages fans to upload the most unusual images from their Instagram accounts, and then shows them how their images rate in comparison to others.