Crossovers were king in 2018, and the Eclipse Cross added to Mitsubishi’s continued success in this segment
The Mitsubishi 2018 U.S. calendar year continues its six-year run of fruitful profits in the United States. Japan’s automaker ended last year with over 118,000 vehicles sold — a 15 percent increase from 2017. This is the car company’s best sales performance in a calendar year since 2007.
December was a leading contributor as Mitsubishi sold just under 9,000 units. This marked a 5.7 percent increase from the previous December.
Crossover explosion
The Outlander Sport posted its best sales year yet with an 18-percent increase year-over-year, while the Outlander bested its 2017 sales by more than six percent. Mitsubishi’s Eclipse Cross finished at 1,597 units and 9,485 for the year, while the Outlander PHEV ended its 2018 run with 431 units sold in December and 4,166 for the whole year.
With popularity for crossovers on the rise, these numbers are not a surprise.
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Mirage wins the crowd
While Mitsubishi left an impression on families and workers in need of cargo space for equipment, it also appealed to the fuel efficiency crowd. As a whole, the Mirage and Mirage G4 had 1,748 sales — a 70.9 percent jump from 2017.
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Looking ahead
Mitsubishi Motors President and CEO Fred Diaz reflected on 2018 with a positive outlook for 2019.
“Looking back, 2018 was a banner year for Mitsubishi Motors in the U.S.,” said Diaz. “We have a strong line-up that is resonating with buyers. Looking forward, we’re optimistic about the year ahead of us and continuing our sales momentum.”
With November 2018 marking its fastest route to 100,000 units sold, Mitsubishi will likely shoot higher for 2019 here in the U.S.
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