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Mitsubishi Outlander Has Best July Sales Month Ever

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2017 Mitsubishi Outlander

Mitsubishi Motors North America (MMNA) has reported total July sales of 8,025 vehicles, up 1.7% over July of last year. The brand was once again carried by the Mitsubishi Outlander, which posted its best July sales month ever with 2,530 units sold, up 29.6% over July 2016.

Not to be outdone by the current overwhelming popularity of SUVs, the Mirage also had a very strong month: with 1,560 units sold, it posted a 21.9% increase in sales over last year. Together, the Mirage and Outlander helped keep Mitsubishi on target to sell 100,000 vehicles by the end of the year, even as the brand’s other offerings lagged behind.

Related: What are the best Mitsubishi cars ever built?

The Lancer performed almost identically to last year, with 1,025 vehicle sales compared to 1,093 in 2016. The Outlander Sport, however, was down nearly 22%, continuing a somewhat strange trend this year: when the regular Outlander SUV does well, the smaller Outlander Sport crossover struggles. And then there is the i-MiEV—if you’ve forgotten about the tiny electric car, you’re not alone, as quite literally no one bought the car in the United States last month.

Still, Mitsubishi did well enough to maintain its total calendar-year sales up 4.6% compared to the same period last year, with 62,601 units sold. Don Swearingen, executive VP of MMNA, told Automotive News in January that Mitsubishi “clearly expects to hit” 100,000 sales this year. So far, the automaker’s performance is making that prediction look likely, though we wouldn’t call it a success just yet. It’s still very close.

Related: Check out the features that make the Mirage so appealing

July YTD
2017 2016 2017 2016
i‐MiEV 0 20 6 40
Mirage 1560 1280 15247 14453
Lancer 1025 1093 8842 9527
Outlander Sport 2910 3545 17976 20376
Outlander 2530 1952 20530 15428
Total 8025 7890 62601 59824