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MotorTrend Names Chevy Colorado Its 2024 Truck of the Year

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Side view of 2023 Chevrolet Colorado ZR2 kicking up a cloud of sand
Photo: Chevrolet

Chevrolet just won its second MotorTrend award of 2023, adding to a growing collection inside the brand’s trophy case. This time around, the Chevrolet Colorado midsize pickup was named the MotorTrend 2024 Truck of the Year — joining the Chevrolet Blazer EV, which already reigns as the 2024 SUV of the Year.

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The Colorado triumphed over six strong competitors to win its award. MotorTrend’s editors judge award candidates on six criteria — advancement in design, engineering excellence, performance of intended function, safety, value, and efficiency — and the Colorado handily met each one.

Editors were especially impressed by the Colorado’s off-road capabilities. The truck’s big overhaul for the 2023 model year prioritized all-terrain design, performance features, and technologies. Three dedicated off-road models are available: the Trail Boss, the Z71, and the ZR2. And even Colorado models that aren’t designed for off-roading benefit from a wider track and an updated chassis.

The ZR2 represents Colorado all-terrain performance at its height, offering a suspension lift, Multimatic spool-valve shocks, locking differentials, rugged tires, and an off-road performance app built into the display screen.

Side view of 2023 Chevrolet Colorado ZR2 parked on sand
Photo: Chevrolet

“The Colorado lineup’s performance on- and off-road, particularly the ZR2’s prowess, is nothing short of exceptional, rivaling even some of the most revered off-road vehicles available,” said Ed Loh, head of editorial for MotorTrend Group. “Earning MotorTrend’s Truck of the Year award is a testament to the Colorado’s all-encompassing excellence across various terrains and utility needs.”

According to MotorTrend, the Colorado provides a high level of utility with 7,700 pounds of max towing and features like corner bed steps, cargo tie-downs, and the available StowFlex tailgate storage compartment. Other Colorado highlights noted by MotorTrend include a well-proportioned exterior, Camaro-inspired interior elements, and a full suite of standard Chevy Safety Assist technologies.

Check out The News Wheel’s Chevrolet Colorado model overview and trim level guide to learn more about this award-winning pickup truck.