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 Added on January 7, 2020  Morgan Pritchett  custom Kia badge , custom Kia logo , did kia get a new logo , Kia badge , Kia logo , Kia logo update , Korean Kia logo , new Kia badge , new Kia logo , what does kia’s new logo look like
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What Does the New Kia Logo Look Like?

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Kia Badge Logo up close shot
Is it time to say goodbye to the current Kia badge?
Photo: Kia

The Kia logo hasn’t changed much since 2004, but thanks to some sleuthing done by Car and Driver, we know that may not be the case very soon. With a new Head of Design at the helm and a couple of sleek vehicles and concepts debuting last year, it makes sense that the Korean brand would change things up in 2020.


Speaking of New: See what everyone’s talking about on the all-new Kia Telluride


According to a trademark application submitted to the Korea Intellectual Property Rights Information Service (KIPRIS) on July 19, the new logo — which still spells out Kia — will be visible in both red and black, with the black variant likely used for standard models and the red used for performance vehicles. The new badge isn’t entirely new, though. When Kia debuted its Imagine by Kia concept in March, the angular logo was featured on the vehicle in silver.

Imagine by Kia concept new logo badge
“Imagine” this logo on other Kia vehicles
Photo: Kia

The evolution of the Kia badge

Throughout its 75-year history, Kia has had six different international logos as well as a really cool South Korean logo. The first wasn’t introduced until 1953 and was styled in the shape of a triangle with the word “Kia” in the center. This was followed by a green, upside-down Q in 1964 and a blue, wave-like logo in 1986. It wasn’t until 1994 that Kia transitioned to a logo that most of us are familiar with today. However, the badge was slightly refurbished once more in 2004 and has remained untouched since then.  

Kia logo badge timeline history
Kia logo timeline
Photo: Ferguson Superstore

More Auto News: How does Kia’s investment in the IONITY charging network affect EV drivers?


What do you think?

When the news broke of the updated Kia logo, some auto enthusiasts weren’t too sure of the somewhat illegible design. Some critiqued it saying “What’s a VVKM?” and “K backwards N?” while others praised the new badge, saying it was about time the automaker modernized its look. The trademark application has yet to be approved and there’s no telling if Kia will actually use the logo at all. What do you think of the design? Do you prefer the current logo or the new abstract version?

new Kia logo badge 2020
Do you like the new Kia logo?
Photo: Car and Driver

Morgan Pritchett
Morgan Pritchett

Morgan has lived all over the USA and in Europe. Now residing just outside of Philly, Morgan often spends time at local sporting events, testing the limits of her caffeine tolerance levels, and playing board games with their wife. See more articles by Morgan.


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