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New “Real People, Not Actors” Ad Shines a Spotlight on the Chevy Silverado

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We’re just surprised none of the participants called the Silverado “lit” after this
Photo: Chevrolet

The Silverado is Chevrolet’s top-selling model, so of course the brand would want to advertise the vehicle. The 2019 Chevrolet Silverado is the latest vehicle to be featured in Chevrolet’s “Real People, Not Actors” campaign. While the commercial shines a light on Chevy’s latest pickup, the Silverado itself helps shine a light throughout the area in the ad.

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Instead of taking place in a fancy warehouse, this “Real People” ad begins in a dark factory worksite at night. The only source of light is the headlights from the Silverado.

The real people in question head to the back of the truck, where the ever-present host of the commercials awaits. He shows them an illuminated view of the Silverado’s Durabed, which one participant notes is “sturdy.” The bed itself is illuminated courtesy of the Silverado’s available LED lighting.

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Another feature of the Durabed that the commercial shows off is its built-in 120 volt outlet. Once a nearby extension cord is plugged into the outlet, a streetlamp above the Silverado is suddenly ignited.

Once the host mentions that the Silverado has more trim levels than any other pickup truck on the market, a series of streetlamps begin to light up, showcasing each and every Silverado trim available.

You can watch this latest entry in the “Real People, Not Actors” campaign below:

Since General Motors is counting on the latest generation of the Chevrolet Silverado to be a success in a pickup truck segment that is growing more competitive than ever, we will likely see more of the Silverado featured in Chevrolet upcoming advertisements.