Nissan Gains Country Music Credentials With Blake Shelton
Considering that Nissan North America’s office is in Nashville, Tennessee, you would think that it would be an easy thing for the automaker to form partnerships with country music artists. However, while many of its vehicles are made in the United States, it is still considered a Japanese car company, which carries some stigma in the All-American world of country music. Happily, Nissan has formed a partnership with country crooner Blake Shelton, with the automaker sponsoring 13 of his 2017 concerts and 14 festival appearances.
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“Nissan and our American TITAN naturally go well with country music,” said Jeremy Tucker, vice president, Marketing Communications & Media, Nissan North America, Inc. “Our North American headquarters, and the largest volume auto assembly plant in North America, Nissan’s Smyrna Vehicle Assembly Plant, are here in Music City, where the Tennessee Titans play in Nissan Stadium and legions of fans visit ‘the Mother Church of Country Music,’ the Nissan-sponsored Ryman Auditorium. Blake Shelton is an incredible artist, performer and partner and we are extremely proud to add him to our Nissan family.”
According to Nissan, the sponsorship is very exclusive. Not only does the Nissan Titan feature prominently on the tour semi trailers, but the Nissan logo or Titan image will appear on in-venue videos, promo items, tickets, VIP hospitality, and more. There will also be on-site vehicle displays at Mr. Shelton’s headliner concerts (not the festivals) to allow fans to get up close and personal with the vehicles themselves.
After the success of Nissan’s partnership with the Star Wars franchise, the brand is looking to create more opportunities like that throughout the year, called “big moments”. We just want to know if Shelton will omit songs that feature the brands of American trucks, like “Sure Be Cool If You Did”, from his setlist out of respect. He could also change the lyrics, so that instead of singing about meeting in the middle of a moonlit Chevy bench seat, the couple in the song will canoodle in the Nissan Titan’s new King Cab.
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