Opel Astra Wins Golden Steering Wheel Award
The Opel Astra K, which has been garnering praise and plaudits since arriving at dealers last month, is already an award-winner in the compact class. The new Astra was named the winner of the “Golden Steering Wheel” award at a ceremony that took place at the Axel-Springer-Haus. This marks Opel’s 16th Golden Steering Wheel award since 1976.
“[The new Opel is] the most important car in our product portfolio,” said Opel Group CEO Dr. Karl-Thomas Neumann, who was on-hand to accept the award. “We at Opel can be extremely proud of this ‘Golden Steering Wheel.’”
Opel CMO Tina Müller, who also attended the ceremony, added, “Our new Astra is a high-flyer in every sense as seen in the quantum leap video. We have already received more than 40,000 orders for the new Astra. And now we have won this very special prize. We can all be delighted with it.
The “Golden Steering Wheel” is awarded jointly by Auto Bild and Bild am Sonntag, and it is decided by a jury that consists of readers, experts, and celebrities.