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PETA Releases New Ad for National Heatstroke Prevention Day

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National Heatstroke Prevention Day is an annual reminder of the dangers of hot cars. Already this year, many children and dogs have died from being left in cars during the summer. As a result, PETA is running a new ad campaign that aims to prevent these tragic deaths.

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The importance of the ad

In just this summer alone, 23 children and 21 dogs have passed away after being left inside hot vehicles. Both children and dogs are vulnerable to heat and are in danger of having heatstrokes if left for even just a few minutes in a parked car.

Many people are under the false impression that leaving someone in the car is only dangerous on especially sweltering days. However, even on a 78-degree day, a parked car’s temperature can reach 100 degrees. When it’s 90 degrees outside, it can take just 10 minutes to reach 109 degrees. In either situation, it’s very dangerous to leave anyone inside a parked vehicle.

This July 31st, on National Heatstroke Prevention Day, PETA is releasing the “Too Hot for Spot and Tot!” campaign that aims to remind people that they shouldn’t leave children or dogs inside hot vehicles. The campaign will specifically run in Columbia, South Carolina, as well as Orlando, Florida, and Dallas-Fort Worth, Texas, because of the deaths caused by children and animals being left in hot cars there.

If you see a child or animal alone in a car, PETA encourages you to call the police or humane authorities. To take care of dogs potentially suffering from heatstroke, wrap their heads and necks in cool, wet towels.

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Keeping someone, especially children and dogs, inside parked cars can be dangerous, even for quick errands during mild weather. On this National Heatstroke Prevention Day and beyond, keep your family and others safe from the heat.

News Source: PETA