Red-Hot Lincoln Navigator Sales Double in August
The 2018 Lincoln Navigator L Black Label helped drive an $84,000 average transaction price
Lincoln rode its red-hot Navigator SUV to a 2.7 percent year-over-year sales gain in August. The luxury brand sold a total of 8,945 vehicles in the United States last month, including 1,522 Navigators — more than twice the number sold in August 2017.
“Right now, the hottest vehicle in America is our all-new Lincoln Navigator, which saw sales expand by more than 100 percent in August,” said Mark LaNeve, Ford vice president, U.S. Marketing, Sales, and Service.
Red-Hot, Flying Off the Lot: The 2018 Lincoln Navigator is taking its segment by storm and sparing no one
Navigator sales were up a total 101.6 percent in August, key in guiding Lincoln’s overall SUV sales to a 14.8 percent year-over-year increase. Lincoln reports that the Navigator saw a 230 percent retail sales increase in California last month, and that transaction prices totaled $84,000 per unit — up $29,000 year-over-year.
The Lincoln MKC and MKX also contributed to the brand’s positive sales momentum in August. MKC sales were up 3.4 percent at 2,423 vehicles delivered, and MKX sales were up 1 percent at 2,394 vehicles delivered.
To date, Lincoln has sold 11,828 Navigators, up 82.4 percent from 6,484 units sold through August of last year. The strength of the Navigator alone has led Lincoln to a 3.3 percent gain in SUV sales to date with a total of 48,400 vehicles delivered.
Car sales continued to be a sore spot for Lincoln, as they have been for the industry as a whole all year. Lincoln cars were down 20.1 percent at just 2,406 units delivered. MKZ sales were down 17.6 percent at 1,780 deliveries, and Continental sales were down 23.3 percent at 626 deliveries. To date, Lincoln car sales are down 30.9 percent.
Through August, Lincoln’s sales total 67,112 vehicles, down 9.2 percent from its pace through the first eight months of 2017.
How Does It Stack Up? See how the new Navigator bests the Cadillac Escalade in a head-to-head
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