Subaru has a signature advertising strategy, and it involves putting really cute dogs in all of its commercials. In the past, the brand has given us a series of videos about a family of driving dogs, a folksy Outback ad about a woman dreaming of riding the rails with her dog, and perhaps the automaker’s…
Today COSI announced its next exhibition, “Meet the Innovators,” opening on December 11, 2016. The exhibition represents a joint effort between COSI, a science museum and research center in Columbus, and associates from Honda, which bases its headquarters in central Ohio. The engineering-focused mobility exhibit was developed as part of an exploratory partnership between COSI, Honda,…
Extreme Speed Motorsports will run the Honda HPD coupe in 2015 Honda Performance Development (HPD) has announced that it has sold two new HPD ARX-04b Honda coupes to the Extreme Speed Motorsports team to compete in its bold 2015 racing program. The ARX-04b is already fully compliant with the latest ACO LMP2 regulations and safety…
The 2015 Honda Fit American Honda Motor Co. has reported March 2015 sales figures, with a total of 126,293 Honda and Acura automobiles sold last month. Honda vehicles accounted for 111,623 of those sales, representing a 5.2% decrease in comparison to March of last year. But it wasn’t all doom and gloom for Honda, as…
2018 Honda Ridgeline RTL-E in Deep Scarlet Pear For the second year running, the Honda Ridgeline has been named to the Car and Driver magazine list of the 10Best Trucks and SUVs, taking victory in the midsize pickup category and further establishing Honda as the most-awarded automaker of 2018 (in the last week alone, Honda…
Just weeks after its debut at SEMA, the Honda Ridgeline Baja Race Truck has completed its first-ever Baja 1000 race. Driven by the trio of Jeff Proctor, Sage Marie, and Jason LaFortune, the off-road racing truck notched a Class 2 victory at this weekend’s 48th running of the SCORE Baja 1000. This year’s brutal Baja…
The 2016 Honda Pilot debuting at the 2015 Chicago Auto Show Today Honda released pricing and fuel efficiency details for the 2016 Pilot, with the base model starting at $29,995. The Pilot LX with 2WD and a 6-speed automatic transmission will carry an EPA estimated fuel efficiency slash line of 19/27/22 city/highway/combined mpg. With destination…
Honda just released three new commercials promoting its SUV lineup. Each ad is narrated by brand spokesman/Wonder Years child star Fred Savage, and each highlights a different aspect of the vehicles’ available safety capabilities. The first, entitled “Wolves,” does a nice job of highlighting the 2016 Honda CR-V, HR-V, and Pilot’s available AWD—which in the…
Honda has announced that it will be serving as the exclusive automotive partner of the HGTV Dream Home 2017 Giveaway. The lavish prize package will include a Honda Pilot Elite, along with a spectacular new home on St. Simons Island, Georgia, and a cash prize of $250,000 from mortgage lender Quicken Loans. Contestants can enter…
Honda Manufacturing of Alabama associates gather around the 2017 Honda Ridgeline Today Honda announced a forthcoming $85 million investment in the Honda Manufacturing of Alabama (HMA) plant located in Lincoln, Alabama. In a statement, the Japanese automaker asserted that the money would fund the first of a multi-phase project meant to improve the facility’s vehicle…
Photo: Honda Honda announced it has once more extended the production suspension at all of its automobile, engine, and transmission plants across the United States and Canada. Production will remain suspended through May 1. Honda began its automobile production suspension on March 23 and has since extended it again twice. Interestingly, the automaker only mentioned…
Recently, longtime rivals Ford and General Motors put aside their differences and teamed up to create a 10-speed automatic transmission for their high-horsepower vehicles. GM first debuted the 10-speed gearbox in the automaker’s 2017 Chevy Camaro ZL1, and announced plans to offer the transmission in seven other vehicles by 2018, while Ford will first feature…
Today at the Consumer Electronics Show in Las Vegas, Honda introduced a very sci-fi looking mini-vehicle dubbed the NeuV (pronounced “new-v”), or “New Electric Urban Vehicle.” The autonomous concept car is based on the fact that most people’s cars sit idle 96% of the time. The NeuV would eliminate that inefficiency and provide customers with…
Photo: Honda Max Verstappen, the young Dutch racing driver, is convinced that Honda is now close to matching Mercedes on engine power as Formula One heads into the winter break. When Red Bull Racing chose to switch from Renault to Honda power for the 2019 season, many questioned whether the move would pay off. But…
Photo: Honda To the surprise of just about no one, the 2019 Honda Clarity Series has been voted as the best eco-friendly vehicle in MotorWeek’s annual Drivers’ Choice Awards, whose winners are chosen based on buyer perspective and characteristics like fuel efficiency, practicality, performance, and price. According to MotorWeek, these are the vehicles that they…
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