Star Wars-Themed VR Project Stars Nissan Rogue
“Battle Test: A Nissan 360-Degree Virtual Reality Experience,” is the latest example of Nissan’s alliance with Lucasfilm Ltd. and Skywalker Sound.
Photo: Nissan
“Battle Test: A Nissan 360-Degree Virtual Reality Experience” is the latest example of Nissan’s alliance with Lucasfilm Ltd. and Skywalker Sound.
With this fully engrossing experience, viewers are situated in the heart of the struggle on a simulated battlefield from “Rogue One: A Star Wars Story.” The virtual experience gives participants the chance to feel the optional suite of Nissan Intelligent Safety Shield® Technologies including Around View® Monitor with Moving Object Detection, Forward Emergency Braking with Pedestrian Detection, and Blind Spot Monitoring.
Learn More: Check out the 2017 Nissan Rogue
“With this experience, we’re putting fans right in the middle of the action,” said Jeremy Tucker, vice president, Marketing Communications & Media, Nissan North America, Inc. “One of the many goals we set out to accomplish through this wildly successful collaboration was to engage current and potential customers, and we’ve done that through a variety of opportunities including television commercials, auto shows, and in dealerships.”
According to Nissan, the virtual reality experience can be accessed on Oculus, Steam, Samsung VR, Discovery VR, Jaunt, Daydream and Littlstar and on Nissan’s social media accounts–YouTube and Facebook.
Learn More: What’s new for Nissan in 2017
Nissan reports that in December 2016, the Rogue drove to the top of the Nissan class by outselling the Nissan Altima to be the brand’s new number-one selling vehicle and that, this year, the Rogue Sport will offer consumers a sportier version of the Nissan Rogue.
“Since the announcement of our relationship with Lucasfilm and the Star Wars brand last August, we’ve successfully improved awareness for the Nissan Rogue, and the Nissan brand, too,” added Tucker. “Rogue sales have made the jump to hyperspace, up nearly 50 percent in 2017 from this time last year, and we’re not planning on letting up anytime soon.”
Watch “Battle Test: A Nissan Rogue 360° VR Experience” below:
News Source: Nissan
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