Strong Cadillac XT4 Sales Help Buoy Cadillac’s Overall Sales During the First Quarter
The 7,026 XT4 vehicles Cadillac delivered during the first quarter of 2019 helped the brand reduce sales losses to 2 percent
According to Cadillac’s current business strategy, the automaker plans to introduce a new model to its lineup every six months. This strategy could prove useful for Cadillac, considering the success of the Cadillac XT4.
During the first quarter of the year, Cadillac delivered 7,026 XT4 models.
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This boost in XT4 sales helped Cadillac buoy its overall sales. At the end of the first quarter, Cadillac’s sales were only down by a slight 2 percent.
During the first three months of 2019, Cadillac delivered 35,995 vehicles in the U.S. For comparison, Cadillac delivered 36,727 vehicles during that same period back in 2018.
The XT4’s success has cost the XT5 some of its sales. XT5 sales were down by 10.6 percent during the year’s first quarter.
Still, the XT5 remains Cadillac’s highest-selling vehicle. More than one-third of all Cadillacs sold during the first quarter were XT5 vehicles.
Cadillac’s other SUV offering, the Escalade, suffered a more significant sales decline during the first quarter. Escalade sales fell 15.9 percent last quarter, with a total of 6,819 units delivered.
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Cadillac CTS sales remained rather stagnant during the first quarter of 2019. Cadillac delivered 2,428 CTS models during that time, a sales decline of only 14 units.
As Cadillac plans to phase out the ATS sedan model, its sales have drastically fallen. During the first quarter of 2019, Cadillac only sold 522 ATS vehicles, an 86.8 percent sales decline.
As long as Cadillac continues to sell innovative new vehicles, its sales should remain rather stable during the upcoming months. You can take a look at Cadillac’s sales performance during the first quarter below: