Toyota RAV4 History
Toyota RAV4 History
Introduction
When the Toyota RAV4 was introduced in 1994, it was the first and only compact crossover on the market, providing the Japanese carmaker with a leg up on the competition. Today, the RAV4 continues to lead the compact crossover segment, providing consumers with the room and fuel efficiency they are looking for.
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Early History
The RAV4 is a compact crossover SUV that first began production in 1994 at Toyota’s Aichi, Japan, assembly plant. In most markets, the RAV4 is the only crossover available from Toyota. The RAV4 began offering a plug-in, all-electric variant in 1997, which is offered even today in limited quantities.
Recent History
While it was first offered in either a two- or four-door version, the RAV4 is now available with only four doors. Along with four-doors, the RAV4 also offers four different engine options, including two diesel options, in its fourth generation.
Toyota RAV4 Fun Facts
- Kaley Cuoco, star of The Big Bang Theory, starred in a 60-second commercial spot as part of the 2013 RAV4 launch, which appeared during a broadcast of her show and the first quarter of Super Bowl XLVII.
- RAV4 stands for Recreational Active Vehicle with 4-wheel-drive
- Also known as Toyota Vanguard in Japan
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