Subaru Named Best Resale Value Brand by KBB
The 13th annual Kelley Blue Book Best Resale Value Awards were recently announced, and while Subaru didn’t pick up as many awards as some brands, the Japanese automaker ultimately did walk away with the top prize: the prestigious 2015 Best Resale Value Brand Award.
Additionally, three Subaru models were recognized for retaining their value the best among vehicles in their respective categories: the 2015 Impreza (Best Compact Car), the 2015 WRX (Best Sporty Compact Car), and the 2015 Legacy (Best Mid-Size Car).
The experts at KBB.com used their own research and analysis to estimate that the Impreza would retain a class-leading 61.3% of its original value after 36 months, and 47.1% after 60 months. The 2015 Legacy is expected to retain 61.8% of its value after 36 months and 44.3% after 60 months, while the speedy WRX should retain 64.2% of its MSRP value after 36 months and 49.4% after 60.
“We are proud to receive 2015 Best Resale Value Brand recognition, as well as multiple segment honors from Kelley Blue Book’s analysts,” said Thomas J. Doll, Subaru of America’s president and chief operating officer. “These awards underscore the inherent value in Subaru vehicles, value that stems from our class-leading safety, reliability and durability.”
“If you’ve ever spent time in the Pacific Northwest or the Colorado Rockies, the superb resale value of Subaru vehicles won’t surprise you a bit,” wrote the editors at KBB.com. “No matter what the last six years have been like for you, Subaru has been setting sales and profit records making talented cars and SUVs—like the all-new Legacy and Outback, the updated Impreza and WRX models, and the high-mpg/rear-drive BRZ sports car—accessible to a broad swath of buyers.”
“The Subaru appeal—smart ultra-practicality combined with one of the best low-traction all-wheel-drive systems around—wins fandom with new-car buyers and when resale time comes.”
While Subaru took the Best Resale Value Brand award, Lexus was named the Best Luxury Brand, and had six models recognized with awards for their value retention. For a full list of the winners, hop on over to KBB.com.