Timothy Moore
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Subaru’s New ‘Proud to Earn Your Trust’ Commercial Will Hit You in All the Feels

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Marks “Most Trusted Brand” and “Best Overall Brand” awards from Kelley Blue Books

subaru commercial proud to earn your trust

Subaru’s newest commercial, “Proud to Earn Your Trust,” takes clips from popular ads from the last eight years

Earlier this year, Subaru made a pretty awesome sweep of the Kelley Blue Book Brand Image Awards, taking home Best Overall Brand for the first time and Most Trusted Brand for the second year in a row. (Not to mention, Subaru was also named Best Performance Brand to boot.)


But Why? What is it that makes Subaru so popular?


To mark the occasion, Subaru has come out with another commercial that could potentially bring you tears, if you’re in a particularly nostalgic mood—or if just the music from Cymbalta commercials can make you cry every damn time. This commercial, titled “Proud to Earn Your Trust,” is a montage of sorts, pulling emotionally charged clips from past “Love” commercials. You know, the ones that end with “Love: it’s what makes a Subaru a Subaru.”

subaru commercial proud to earn your trust

The commercial really drives home the classic message, “Love: it’s what makes a Subaru a Subaru”

Among the included clips are scenes from commercials such as “Welcoming Party,” “Subaru Heaven,” “Baby Driver,” “Honeymoon,” and “Back Seat.” I will say, I was a little disappointed that “Dream Weekend” (that one with the dying dog and his bucket list road trip) was not on there, because that is the best damn commercial I have ever seen.

subaru commercial proud to earn your trust

The commercial weaves together poignant clips with humorous clips, like this one

Even so, the national television spot, which was created by Carmichael Lynch, manages to hit you in all the feels, if you’re open to it. Look out for the new Subaru commercial on cable TV and late night networking programming this month through September. Or, because it’s 2016 and nobody watches live TV and everyone has the internet, you should probably just watch it below, in either the 30- or 60-second spot version. I recommend the 60-second spot, featured first.


Learn More: What is the Subaru Love Promise?


WATCH: Subaru’s “Proud to Earn Your Trust” Commercial Marks KBB Victories

“Over the past eight years, we’ve seen our Love campaign resonate incredibly well with consumers, who often feel a personal, emotional connection to the brand and the stories we’ve told,” remarked Alan Bethke, senior vice president of marketing at Subaru of America. “With this new spot, Subaru gives a nod to the past while continuing to move forward in earning and maintaining the trust of our owners.”

Congrats to Subaru on its landmark victories.

  • Timothy MooreContributing Writer

    Timothy Moore takes his leadership inspiration from Michael Scott, his writing inspiration from Mark Twain, and his dancing inspiration from every drunk white guy at a wedding. When Tim is not writing about cars, he’s working on his novel or reading someone else’s, geeking out over strategy board games, hiking with his pooch, or channeling his inner Linda Belcher over beers with his friends. See more articles by Timothy.

  • Jeremy Olson

    Who even watches commercials anymore? Is this the 90’s?

  • Dee

    Wish I could find the music bed for Subaru’s new proud to earn your trust spot.