2018 Chevy Equinox Put Into Place at Comerica Park Ahead of Opening Day
For the first time in 108 years, the Major League Baseball season will begin with the Chicago Cubs as World Series champions. Also, for the first time ever, you won’t have to throw four balls in order to walk someone, since MLB has gotten rid of intentional walks as a “time-saving” measure, which is as stupid and ineffectual as cutting NEA funding to “balance” the federal budget.
With so much change in the air, it’s nice that there are still a few traditions being honored at the start of the 2017 season. One of those traditions is the annual placing of the new cars on top of the Chevrolet Fountain at Comerica Park, home of the American League’s Detroit Tigers.
This year, the two bowtie brand vehicles selected to start in centerfield are the all-new 2018 Equinox and a 2018 Silverado 2500HD.
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“Chevrolet is proud to help kick off the 2017 MLB season by continuing the tradition of showcasing our vehicles in the center field fountain at the home of the Detroit Tigers,” said Paul Edwards, US vice president of Chevrolet Marketing. “This year, we have chosen to display the all-new Equinox and the HD Silverado because they are among the most versatile, durable and capable vehicles in the Chevrolet lineup and we know that they are tough enough to withstand the unpredictable Michigan weather.”
In a press release, Chevy took great pains to note that there were no special weather treatments lavished upon the two vehicles—Chevrolet’s products are already ready for extreme weather.
“We greatly value our partnership with Chevrolet,” said Steve Harms, Tigers Vice President of Corporate Partnerships. “The Chevrolet Fountain is a symbol of our community, and a representation of its hard working people. The Chevrolet Fountain is an iconic focal point within Comerica Park, and is truly one of the most unique branding locations of any ballpark in Major League Baseball.”
In addition to sponsoring its hometown Detroit Tigers, Chevrolet also acts as the official automotive sponsor of Major League Baseball.
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