2018 Hyundai Sonata Hybrid Makes Friends at the 2018 Chicago Auto Show
The eco-friendly sedan shows off its new look and features at press conference
Hyundai Motors was eager to kick the 2018 Chicago Auto Show off by holding its press conference on Thursday morning. The automaker had a lot of news to share, so we were eager to hear what the Korean brand had in store.
While Hyundai officials had a list of noteworthy items to present, one of the highlights was the release of details on the redesigned 2018 Hyundai Sonata Hybrid and Sonata Plug-In Hybrid.
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Dean Evans, Chief Marketing Officer of Hyundai USA, took the stage to update attendees on the latest happenings from the brand before delving into the details on the new Sonata Hybrid. He took a minute to show the automaker’s Super Bowl commercial, which promoted the life-saving work that its non-profit Hyundai Hope on Wheels organization is doing.
Evans also discussed Hyundai Shoppers Assurance, a one-of-a-kind program which gives the automaker an edge to sell its vehicles online. Beginning now, the program is launching nationally after having earned positive feedback in test states.
Finally, Evans turned to the pearly white Sonata Hybrid to his left and spilled the beans on this eco-friendly sedan. The new Sonata flaunts revisions inside and out. The body sports new front and rear fascia, the addition of the signature Hyundai grille, accentuated fenders, and enhanced hood/rear deck lid forms. To make the driving experience more enjoyable, the Sonata Hybrid features returned steering, brushing, and braking that pair well with the 16- and 17-inch wheels.
As the recent recipient of a five-star rating from the NHTSA, the Sonata Hybrid values safety, and thus the suave sedan offers an array of standard and optional tools, including
- New LED headlights with cornering Dynamic Bending Light (DBL) function
- Standard Blind-spot detection with Rear Cross-traffic Alert and Lane Change Assist
- Newly available Automatic Emergency Braking (AEB) and Lane Keep Assist
Navigation is also a priority for the Sonata Hybrid, which benefits from a new instrument panel center stack that integrates HERE HD Traffic and upgraded audio/video navigation with Bird’s Eye View map perspective.
It won’t be long before the Sonata Hybrid and Plug-In Hybrid join the rest of Hyundai’s 2018 lineup currently at dealerships. Expect it to arrive in the coming months.
The News Wheel is live tweeting, Instagramming, Facebooking, and more from the 2018 Chicago Auto Show. Follow The News Wheel on social media to stay up-to-date on all things CAS 2018 and perhaps catch a closer look at this new model.
More Sonata Research: Specs and features on the current Hyundai Sonata available now