2019 Ford Driving Skills for Life Tour Underway
It’s been a sweet 16 years since the launch of the Ford Driving Skills for Life program, now old enough that it would legally be able to drive a car if it were a person and not in actuality a program aimed at improving teens’ driving skills. Ford’s celebrating all the same with a new 14-city tour across the United States, which it expects will reach upwards of 6,000 teenagers and parents across the country.
“Everything we do is designed to reduce crashes and fatalities by helping new drivers develop essential skills, gain experience and improve decision making,” said James Graham, global manager, Ford Driving Skills for Life. “We keep a close watch on new trends that impact driving behavior and capture the attention of teens and parents with training that is not only beneficial, but interesting and fun, as it promotes safe, smart driving.”
The 2019 Ford Driving Skills for Life program kicked off in Houston earlier this month and will make its way to major cities in Arizona, California, Colorado, Massachusetts, Michigan, New York, North Carolina, and Puerto Rico. In the summer, Ford DSFL will visit Billings, Montana; Cheyenne, Wyoming; and Spokane, Washington.
This year’s tour will see the inclusion of the new Sleep Suit, which simulates the effects of drowsy driving, as well as a new module that will help explain modern active-driver safety technology and a module focused on parent education.
“Each year, we have a new group of inexperienced drivers hitting the roads,” said Graham. “Programs such as Ford Driving Skills for Life are critical to helping keep new drivers safe on the roadways. Programs like ours help save lives.”
For more information on this year’s Ford Driving Skills for Life tour, visit www.drivingskillsforlife.com.
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