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2021 Chevy S10 Revealed… and Then Teased?

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2021 Chevy S10
Perhaps the photographer left the lens cap on…
Photo: Chevrolet

Who doesn’t love a good teaser image? When released and promoted effectively, a murky picture showcasing some part of an as-yet unseen new vehicle can generate excitement and interest. However, when it comes to ensuring a positive reaction, timing is everything. Such was the case when the new teaser image of the 2021 Chevy S10 hit the web nearly two weeks ago.

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The 2021 Chevy S10’s second reveal

On July 10, GM released the above teaser image of their newly refreshed 2021 Chevy S10. This midsize pickup will be exclusive to the South American market, and was first hinted to be in the works back in June. As is usually the case with teasers like this, the image barely shows anything aside from the basic shape of the front grille. This certainly didn’t stop various websites and blogs from analyzing every inch of the image for potential clues as to the nature of the new vehicle.

Well, the joke’s on them. An image of the fully revealed 2021 Chevy S10 has been available online since July 1.

2021 Chevy S10
Photo: Chevrolet

Well, that’s a bit awkward.

Not only has the new S10 been shown off in all its glory, but plenty of specs have also been released. In addition to its refreshed exterior and interior, the pickup will also feature new LED headlamps, a new multimedia center, and added safety technologies. Its standard 2.5-liter engine can achieve up to 206 horsepower, while the 2.8-liter turbodiesel option can reach 200 horsepower.

A brief backstory

The Chevy S10 has an interesting history. After its introduction in the 1980s, the pickup became one of Chevy’s most popular trucks in the U.S. market. In 2004, Chevy dropped the nameplate in North America, replacing it with the Colorado. The pickup continued to live on in other markets, becoming particularly popular in South America. Owing to its similarities to the Colorado, the S10 has yet to make a comeback in North America, and that’s not likely to change anytime soon.

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The new 2021 Chevy S10 will hit South American dealerships in the third quarter of 2020. Stay tuned to The News Wheel for more information on this refreshed pickup as it becomes available.