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3 Reasons Hyundai Is Retiring the Azera

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2017 Hyundai Azera Limited silver luxury sedan Chicago Auto Show pictures

This is a time of change for Hyundai, particularly in America. With the launch of its Genesis luxury sub-brand last year and the introduction of its three-fold Ioniq models, the Korean brand’s lineup is undergoing a transformation in the United States. As with the dismissal of the company’s USA CEO, it’s a time of “out with the old and in with the new.”

Looking to hone its offerings and focus on playing to its strengths, Hyundai has announced it’s dropping the Azera from its lineup after 2017.

Model Research: Learn more about Hyundai’s sedans

Why the Hyundai Azera Is Leaving the Lineup

  1. Consumers Are Less Interested in Full-Size Sedans: There was a time that buyers were looking for full-size sedans that weren’t cheap but weren’t premium either. These days, the market has split between crossovers and fuel-efficient compact cars. Models like the Azera are stuck in the middle.
  2. The Azera Hasn’t Been Selling Well: While Hyundai’s Elantra and Sonata sedans have been leading monthly sales, and Hyundai’s crossovers have been picking up speed, the Azera hasn’t reached the same level of success. Selling 30% less in 2017 thus far than it did a year ago, the Azera has been the brand’s lowest performer recently.
  3. There’s Too Much Overlap: What sets the Azera apart from Hyundai’s other sedans? Other than a couple extra inches, not much. As the Sonata continues to fare well, and Genesis wants to draw as much attention to the G80 as possible, the Azera is simply drawing buyers away from these other choices.

With no place or purpose in Hyundai’s lineup, the Azera will be making its final lap this year. At least buyers have the brand new Kona to look forward to for 2018.

What’s Next for Hyundai: Learn more about the wild new Kona

News Source: USA Today