In recent years, Mazda has been making an upscale push. Its Dream Bigger ad captures those lofty goals, with its beautiful cinematography, surreal imagery, and elegant soundtrack. But over the years, Mazda ads have come a long way. Here’s a look at some of the brand’s most memorable campaigns.
In this 30-second comical ad, a little dog sniffs around a blue Mazda3 — and decides that the car is worth marking. But the Mazda3 doesn’t take crap (or pee) off anyone, and sprays the dog right back. That’s right — back in the day, Mazda wasn’t afraid to get its brand dirty with a little bathroom humor.
With its ample passenger room, refined ride, and advanced safety features, the Mazda CX-5 is an ideal family vehicle. That’s why these overwhelmed new parents in this Mazda ad can count on their CX-5, even when everything else doesn’t go as planned.
Fuel-efficient and Family-Friendly: The Mazda CX-5 Diesel
No list of Mazda commercials would be complete without “Zoom Zoom.” This spirited ad features fast-paced action interspersed with clips of children experiencing the sheer joy of speed. The message is simple — Mazda vehicles are fun, sporty, and youthful. That said, even with the upbeat music and carefree imagery, I can’t help but get “Children of the Corn” vibes from the boy who whispers “Zoom zoom.”
An Oldie but a Goodie: Pre-Owned Mazda models
This sweet, sincere ad follows a driver’s journey — from his first time behind the wheel and his first speeding ticket to his college hijinks and family life. It’s like the beginning of Disney-Pixar’s “Up,” just without all the tragic parts.
Kimiko Kidd is a native Daytonian. She graduated from Wright State University with degrees in environmental science and sociology. She loves her trusty old Honda Civic, but dreams of owning a 1974 Ford Falcon XB with a custom paint job and a vintage Kawasaki Z1000. In her free time, Kimiko can be found watercolor-painting, baking muffins, collecting rocks, playing old-school Nintendo games, writing her novel, sewing stuffed animals, and cosplaying as her favorite Mad Max characters. See more articles by Kimiko.
