A few months ago, we put together a multiple-choice quiz to test your car logo knowledge. Now we’re taking it a step further. This time, you’ll have to fill in the blanks — no more hints. Plus, we’ve added a handful more brands for you to identify. This quiz includes luxury brands, American brands, performance […]
With its incredible capabilities and performance on the drag strip, the Dodge Challenger SRT Demon is easily one of the most iconic cars to come out of the past decade. One of the Demon’s most iconic features is the iconography that adorns the vehicle: a custom Dodge Demon badge. The badge itself has several similarities […]
Ever wonder what the meaning behind your favorite automotive company’s logo is? Let’s uncover the hidden symbolism behind 20 of the most prominent car badges. Are you ready to have your mind blown? Fun Facts & Hidden Meanings Behind Popular Car Logos
During the podium ceremony of the 2017 Abu Dhabi Grand Prix, which marked the end of the 2017 FIA Formula One World Championship, a new logo for the series was introduced to replace the iconic one that had been used since 1993. Among fans, the reaction has been poor. The decision to change the logo […]
Do you find yourself confused about which car brand is which? Or do you know them like the back of your hand? Logos are the first step to identifying a vehicle. Take our quiz and find out how well you know the average car logo! General Motors: A Brief History Compact Cars: Top 3 Reasons to Buy […]
Opel announced on Tuesday that it has extended its contract with brand ambassador Jürgen Klopp that sees the Liverpool FC manager helping to market the brand’s new Insignia and presumably sticking around beyond its transition from General Motors to PSA Group. Since August 2012, Klopp has appeared in 17 different Opel television commercials. Today, he […]
In January of this year, Honda and General Motors announced that they were joining forces to produce advanced hydrogen fuel cell systems. In March, the automakers announced the executive structure for their new joint venture company, Fuel Cell System Manufacturing, LLC (FCSM). Today, Honda revealed the company logo at an event in metro Detroit. Local […]
For the past month, we’ve been on the edge of our seats waiting for the upcoming reveal of the Dodge Challenger SRT Demon in March as the automaker reveals more and more salacious details. One of those attractive bread crumbs we’ve been fed is the emblem of the upcoming Demon variant. Considering its name–and that […]
If there’s one moniker that stirs excitement in gearheads, it’s Dodge’s Hellcat. These supercharged variants of Dodge’s most popular models make the American legends into even more powerful vehicles with their beastly engines. Monstrous machines deserve aggressive titles and identities–which Dodge delivered with its fierce Hellcat emblem. But have you wondered where the Hellcat name […]
With the transformation of the Hyundai Genesis and Hyundai Equus into the Genesis G80 and Genesis G90, respectively, these models are getting a new shot at success. As Hyundai’s luxury sedans take on the brand name of the Genesis to form their own lineup, the Equus though has become overshadowed by the Genesis legacy. You may […]
Many automobile logos incorporate animals, especially premium European brands who have been around for almost a century. One of the most recognizable–Ferrari’s prancing horse–may look like a simple design, but its has a thoughtful, historic significance behind it. A Man of Style: Gift ideas for your car-enthusiast father What Was the Inspiration for the Ferrari […]
At the same event where Holden revealed new vehicles including the Acadia and kicked off a 24-hour test-drive initiative, the automaker launched its new brand and advertising campaign. To elevate its reach to consumers, Holden receives both an updated logo and a new website, the latter of which launched earlier this summer. “Our lion icon […]
We’ve been making fun of the latest season of Top Gear for a while here on The News Wheel, so it’s a bit refreshing to finally have something to say about the show former fans have been waiting for. Of course, we’re talking about the upcoming Grand Tour on Amazon Prime from the classic Top […]
Not all logos have to harbor hidden secrets in their designs to be impactful or memorable; some logos are so timeless and straightforward that they maintain their appeal for eons. Japanese manufacturer Suzuki Motor Corporation has such a badge that is recognizable in practically every country around the world. Headquartered in Shizuoka, the company produces […]
Isuzu Motors Ltd, the Japanese manufacturer headquartered in Tokyo, is the world’s largest truck producer, specializing in commercial vehicles and diesel engines. Its full name being Isuzu Jidōsha Kabushiki-Kaisha, the company was named after a river that flows past a Japanese shrine. The name means “fifty bells pealing in harmony and celebrations.” Isuzu began in 1916 when […]
If there’s one logo that grabs everyone’s attention wherever it’s seen–whether at auto shows, races, or on the street–it’s the Abarth badge. Bold and ferocious, it features a stylish scorpion with its pincers outstretched. But where did Abarth get this logo and what does it mean? Abarth & C. S.p.A. was founded by Italo-Austrian Karl (aka […]
For years, people wondered why the luxurious Hyundai Genesis sedan possessed a different badge than the rest of Hyundai’s lineup. While other sedans and crossovers posses the recognizable Hyundai “H” emblem (which you can learn all about here), the Genesis was given a distinctly different one. Now it all makes sense. Hyundai Motors recently announced its […]
One automaker has a sharp logo design that pierces through the bland emblems of its competitors. Want to take a stab at which automaker we’re talking about? The Maserati company was founded in December 1914 by the brothers Maserati. Unlike other popular brothers in automotive history, there were not two or three Maserati brothers, but a whopping […]
