The Silverado is Chevrolet’s top-selling model, so of course the brand would want to advertise the vehicle. The 2019 Chevrolet Silverado is the latest vehicle to be featured in Chevrolet’s “Real People, Not Actors” campaign. While the commercial shines a light on Chevy’s latest pickup, the Silverado itself helps shine a light throughout the area […]
Is this funny? I think this video is funny, but I’m not positive. I’ve grown so sick of Chevrolet’s annoying and dishonest “Real People, Not Actors” ad campaign that I’m probably prone to laugh at any parody I see of it. I’ve watched and written about these obnoxious ads so many times, that I’m easily […]
It’s been a while since Chevrolet aired a new installment of its “Real People, Not Actors” commercials, a series of ads in which a sandy-haired man presents some pretty loaded questions to a focus group of regular folks who aren’t actors (or are they?). But this Thursday, the bowtie brand will resurrect its temporarily dormant marketing […]
Chevrolet is employing a new tactic in its recently released “Black Friday” commercial, the latest in a series of ads that (supposedly) feature “Real People, Not Actors.” Typically, these spots involve Chevrolet subjecting a focus group of ordinary folks to some form of torture, be it the terror of absolute darkness, the claustrophobic nightmare of […]
If you own a television and use it with semi-regularity, you are probably familiar with Chevrolet’s latest marketing campaign, “Real People, Not Actors.” As the name implies, this series of ads makes the controversial claim that “Real People” and “Actors” are two mutually exclusive groups, while also maintaining that Chevy’s car commercials feature only the […]
Chevrolet’s “Real People, Not Actors” ad campaign is premised on the idea of putting real people (not any actors, who despite their humanoid shape, are only pretending to be actual human beings) in unusual situations, some of which are more than a little uncomfortable. For the latest entry in the series, the bowtie brand channeled […]
Chevrolet recently kicked off a campaign called “Real People, Not Actors,” which involves zombies and terrifying killer clowns and a lot of other weird stuff that’s not really related to cars. Their latest ad in the ongoing marketing campaign, though, actually does address the issue of automobiles, by asking the aforementioned real people about their […]
Today’s car rental companies need to take advantage of popular technology and traditional marketing methods to drive sales. These tools can help them to stay ahead of the competition, monitor industry trends, and meet consumer demands more effectively. Everything from competitive pricing and model availability to customer service must be coordinated to increase reservations. The […]
When you think of the idea of real people, your family and friends may flash in your mind. You may consider your school teachers, professional sports icons, political leaders, or other heroes in your life as grounded, down-to-earth human beings. What do they all have in common? They all need a real means of transportation […]
Chevrolet’s “Real People, Not Actors” commercials have been criticized by some as being too “pedestrian” or “dull.” Based on the latest batch of these commercials, Chevrolet has obviously heard these criticisms and is ready to address them. After all, the latest “Real People” television spots pit those real people up against the Mojave Desert and […]
We’ve grown up with the belief that being a good driver comes from practice, attentiveness, and obedience to the established rules of the road. With enough determination and maturity, any driver can improve their skills. As you encounter bad drivers on the road, you probably assume that if they [paid attention, knew the laws, or […]
My disdain for Chevrolet’s “Real People, Not Actors” commercials is well documented. Still, me simply flying into an apoplectic rage every time that I see a certain thing on television is not going to do anything to stop that certain thing from continuing to appear on television (a fact which I’m going to have to […]
Okay, Chevy is officially just screwing with us right now. Shortly after parodying its own (highly suspect) “Real People, Not Actors” advertising campaign with a Cruze Hatchback ad featuring “Real Dogs, Not Actors,” the bowtie brand is going one step further, with a computer-animated commercial starring “Real LEGO Minifigures, Not Actors.” Very cute, Chevy. Very […]
It’s a new year, and that means a new Chevy marketing campaign. Just kidding! They’re still trotting out those “Real People, Not Actors” ads, no matter how obnoxious (or inaccurate) we may find them. However, they’ve added a twist with their latest ad for the Cruze Hatchback, by replacing real people with real dogs: Chevy […]
Chevrolet has really turned into the Holden Caulfield of automakers, evidencing a strong dislike for “phonies” in its various marketing campaigns, which include the “Real People, Not Actors” series of commercials and the newly launched “Real Volt Owners” videos. The bowtie brand’s fidelity to real customer reactions is bad news for professional actors, but good […]
Chevrolet has been playing around with two distinct yet equally eye roll-inducing advertising campaigns for a while now. The first is the bowtie brand’s “Real People, Not Actors” series of commercials, in which focus groups comprised of (supposedly but not always actually) non-actors are asked leading questions about a car industry they clearly don’t know […]
Chevrolet’s “Real People, Not Actors” commercials, despite sometimes actually featuring actors, do teach viewers value lessons about human psychology. For example, did you know that the average person doesn’t like having their privacy invaded by a bizarrely intense, sandy-haired man? Or being trapped in a dark room with a bizarrely intense, sandy-haired man? Or being […]
There’s an interesting marketing strategy sweeping the nation right now: insisting that your product is not quite as terrible as everyone else seems to think it is. I believe the trend first started when Domino’s admitted that their pizza kind of sucked, and then took to the airwaves to promote their #NewPizza, which sucked demonstrably […]
