Although official January sales figures don’t come out until tomorrow, GM is already bragging about the 2015 Chevy Colorado’s success in Los Angeles, where more units have been sold than in any other city to date. Partially thanks to that big boost from the City of Angels, the Colorado has now surpassed the Nissan Frontier […]
According to Hyundai’s press release for its new crossover truck which debuted today, the North American International Auto Show (NAIAS) is broken. “Hyundai Introduces Convention-Shattering Santa Cruz Crossover Truck Concept at Detroit International Auto Show,” stated the official press release. The convention is the only thing the Santa Cruz has damaged. Why the Hyundai Santa Cruz […]
In spite of Honda’s best efforts, guns kill more people than cars in America now, according to data compiled from the US Center for Disease Control. Thanks to better tech, better laws, and a decrease in the number of young people driving, the rate of automotive deaths has been declining for years. Meanwhile, firearm deaths […]
As General Motors reenters the mid-size truck market with the reintroduced GMC Canyon and Chevy Colorado, its marketing team is realizing that it won’t be quite the same ballgame that it is for the GMC Sierra and the Chevy Silverado. The team realizes that a GMC Canyon and Chevy Colorado marketing strategy all of its […]
Whenever an automaker launches a new model or a redesigned version of a lineup stalwart, it’s not uncommon to hear a lot of talk about the “passion” that the vehicle exudes, or all about how it’s “dynamic” or “bold” or, god forbid, “revolutionary.” It’s all a means to draw that coveted 18-35 buyer demo and […]
Interbrand says that Ford is on a roll, citing record sales and the continued rollout of a significantly revamped lineup as reasons for its placement on the consultancy’s 2014 Best Global Brands List. According to Interbrand’s numbers, Ford’s value increased 18 percent over 2013 to an estimated total of $10.88 billion. So why does Ford […]
There is a list a mile long that is full of things that you shouldn’t do when you’re behind the wheel of a car. There’s also a list of equal length that lists the myriad number of things you shouldn’t do while you’re a passenger in someone else’s car. One of those things, we’d have to […]
Twenty employees from the Ford South Africa Struandale Engine Plant will spend one day this week turning an average shipping container into a functional soup kitchen in order to feed 500 disadvantaged individuals a week. This will serve as one of the centerpiece actions during the ninth Ford Global Week of Caring. During Global Week […]
The surefire way to the millennial car-buyer’s heart is through technology. In order for a new car to really grab younger buyers, they need to be able to do quite a bit more than their old 1997 Mercury Tracer ever could. It’s also pretty well-assumed that millennial buyers want cars that come cheap because…well, you […]
As American Honda embarks on the biggest advertising campaign its ever undertaken (for the 2015 Acura TLX), it has opted to call upon Razorfish to act as its new digital marketing services agency. Razorfish will team with creative agencies RPA and Mullen to increase the presence of Honda and Acura in digital media. RPA remains […]
The thought of doing factory work isn’t too appealing to many in the millennial generation, several of whom have only vague aspirations of “working in social media” or landing a big advertising job. (Thanks a lot, Madmen.) GM in particular is having trouble attracting younger workers to its factories, where, according to Automotive News, the […]
Macklemore may have laid claim to the Cadillac brand, but Taylor Bennett’s “New Chevy” single makes clear that Chevrolet is all his. For those who could not care one bit about rap (or even detest it maybe), but do care about the future of Chevy, the song is actually pretty important for Chevy’s perception. Bennett, […]
Sister companies, Kia and Hyundai, just celebrated big victories as far as the millennial age group is concerned. Both the 2014 Kia Soul and the 2014 Hyundai Veloster were named to the 10 Coolest Cars Under $18,000 list put out by Kelley Blue Book’s KBB.com. The two vehicles boasted a 2-3 finish, with the Veloster […]
Look: Honda really, really wants you to buy a 2015 Fit if you’re a Gen Y-type. We know that a great many Millennials will tell you that they’ll, like, buy a car when they can, y’know, afford it, man. But, hey, real talk: you should really buy a Fit when you can. To make sure […]
If you’re considering getting a 2015 Ford Explorer, you’ll be interested to know that there’s a new trim coming. The 2015 Explorer XLT, which will be available at dealerships nationwide by month’s end, comes with an appearance package that gives the reliable off-roader a sportier look. Various other Explorer trim levels will be receiving tweaks […]
Who would have thought, just a few years ago, that some of the key players in Chevy’s lineup would be incredibly small? In fact, Chevy is one of two brands (the other is Scion) that sells both a subcompact and a minicar in the American marketplace—and Chevy does it well, too. According to a report […]
Yes, you read that correctly. Out in the vast world of social media, a Buick Vine account really does exist, and it’s actually got some great stuff. Related: Students Design the Buicks of 2030 in Competition Now, it hasn’t always been that way, but as Buick attempts to engage with younger drivers and claim more […]
On the first day of the annual installment of the Tokyo Motor Show, Nissan unveiled two concepts that it calls case studies: the IDx Freeflow, which emphasizes the natural and tasteful things in life, and the IDx NISMO, which borrows liberally from significant vehicles from the then and now in order to create a vehicle that appears fit […]
