Ford Reveals Outrageous Green Metallic Color for 2018 Focus Electric
It’s St. Patrick’s Day. You know what this means: green clothes worn to ward off the threat of being pinched by your noisome co-workers, four-leaf clovers everywhere, the sound of the Dropkick Murphys permeating the air, green alcoholic beverages, green food, other green things, green, green, and green.
Ford, noted understander of calendar dates and the significance thereof, decided to use the occasion of St. Patrick’s Day 2017 to reveal the new Outrageous Green Metallic hue for the 2018 Focus Electric. It’s Outrageous. Truly, truly, truly Outrageous.
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It is also inspired to some extent by Greenery, the 2017 Pantone Color of the Year. Ford is no doubt hoping that the eye-catching new hue will draw attention to its revamped electric car, which has an EPA-estimated 115-mile driving range that improves on the previous-generation model’s range by nearly 40 miles. In addition to a fancy new color, the new Focus Electric boasts an EPA-estimated MPGe rating of 118 city/96 highway/107 combined.
With regards to how Ford came up with Outrageous Green Metallic. Ford’s color and materials design manager Barb Whalen says it’s all about looking ahead and looking within. Whalen’s team attempts to predict color trends as far as two or three years ahead of time, operating with the understanding the color is one of the primary influencers when it comes to a new car purchase.
“Designers are encouraged to experience a feeling, bring it to the team, then collectively brainstorm ways to bring it to life through a paint color or material for Ford vehicles,” says Whalen. “Outrageous Green Metallic is a unique shade, symbolizing modern renewal and a reconnection with nature, then finished with a special tinted clear coat to give the color depth and vibrancy.”
And that, ladies and gentlemen, is how we got the 2018 Ford Focus Electric in Outrageous Green Metallic. Only two other Ford vehicles are currently offered in green: the Transit is sold in “Green Gem,” and the Fiesta is offered in “Bohai Bay Mint.”
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Richard Bazzy is the face of Shults Ford, the No. 1 Ford dealer in Pittsburgh and all of Pennsylvania. Known for his unique approach to selling cars and his penchant for cowboy hats, Richard runs Shults Ford of Harmarville, Shults Ford Lincoln of Wexford, and Shults Ford South. Visit his YouTube channel and see just how well Richard Bazzy can yee a haw.