Chevrolet Hosts Manchester United Fan Party at Indian Dealership
Chevrolet’s sponsorship of Manchester United is largely seen as a huge waste of money, but hey, the company is getting some things out of its $600 million investment—like a cool fan party at a dealership in India! Chevy India hosted the Manchester United fan party #ILOVEUNITED yesterday at its dealership Dulichand Motors. The three-day long […]
Chelsea’s $1 Billion Nike Deal Doesn’t Compare to Manchester United’s Heartwarming Chevrolet Partnership
Over in the non-American football world, Chelsea F.C. has been doing quite well in the Premier League, with impressive wins against Arsenal and Leicester City. With their playing success comes a big win in the endorsement column as well. The football club recently signed a massive $1.1 billion deal with athletic brand Nike, a 15-year […]
Chevrolet to Bring 11 Children “Mascots” to Saturday’s Manchester United Match
For the third consecutive year, Chevrolet’s Beautiful Possibilities Program is giving 11 children from across the world a trip to England, where they will act as “mascots” at Manchester United’s match this Saturday versus Leicester City. The 11 mascots range in ages from 8 to 13, and come from a diverse group of countries that […]
Chevy Announces Starting XI Contest for Young Manchester United Fans
General Motors has announced the details of the annual Chevrolet Beautiful Possibilities Program, and it will be adding a contest that will determine the 11th member of the “Starting XI.” Chevy’s “Starting XI” is a group of 11 children who will walk onto the pitch hand-in-hand with members of Manchester United at the start of […]
Manchester United Players Flub Lines in Chevy Commercial
There’s a popular perception in the world of soccer that Manchester United captain Wayne Rooney isn’t exactly the sharpest cleat on the pitch. A new behind-the-scenes video from Chevrolet probably won’t do much to disabuse fans of that notion, though it does seem to suggest that, at the very least, the rest of Rooney’s Man […]
Record Crowd at Manchester United vs. Real Madrid Match
In case you were not cool enough to tune into the Manchester United vs. Real Madrid match, Man U kicked Madrid’s butt 3 -1. Even more exciting for those who enjoy soccer—or football, sorry—the match drew the largest crowd in American soccer history, likely because of the buzz stirred by the recent World Cup. In […]
Man U Goes to Michigan for Real Madrid vs. Manchester United Match
The Guinness International Champions Cup Real Madrid vs. Manchester United match will be held this Saturday, August 2nd, at the University of Michigan’s “Big House” in Ann Arbor. Taking on the formidable Real Madrid is Chevy’s own team (well, Chevy sponsors the shirts; they can’t take much credit for anything else), Manchester United. Those spectacular […]
Livestream the Manchester United vs. L.A. Galaxy Match Via Chevy
Looking for a place to livestream the Manchester United vs. L.A. Galaxy match today? Chevy’s got you covered. The Bowtie Brand, which is the Official Shirt Sponsor of Manchester United, will be offering a free livestream to fans all across the globe at www.ChevroletFC.com. “Seeing our partnership with Manchester United come to life in a […]
Win Manchester United vs. Real Madrid Tickets in Charity Auction
Manchester United vs. Real Madrid tickets sold out as early as April of this year, so many fans lost out on their opportunity to see their favorite teams battle it out at Michigan Stadium on August 2, 2014, as part of the Guinness International Champions Cup. Until now, that is. As the Official Shirt Sponsor […]
Chevy’s Manchester United Jerseys Unveiled Today
It’s been a couple years in the making, but at long last, Chevy’s Manchester United jerseys were unveiled today. The iconic red jerseys now sport a giant Chevy bowtie right in the center (though some Twitter fans aren’t too excited about that) and bring back the classic white collar, but in a cribbed crew neck […]
Chevrolet Promotes New Manchester United Shirts in Social Campaign
Man U fans across the globe have the chance to take part in a unique and interactive digital experience to usher in the new Manchester United shirts, as part of the team’s seven-year agreement with Chevy as the shirt sponsor. By visiting www.ChevroletFC.com, fans can register to virtually wear (and share, of course, because social […]
Manchester United Will Wear Chevrolet-Branded Shirts for Michigan Game
Football fans among us (and we mean fans of the sport that actually requires players to use their feet to move the ball around) are already gearing up for Manchester United’s first-ever match in the state of Michigan on August 2 against Real Madrid. The “Big House,” perhaps best known for hosting University of Michigan […]
Ford Online Sales Service Launches in United Kingdom
Technology is moving increasingly in the direction of buying everything you could ever want or need online. The same is true of shopping for a new vehicle, which took another significant step in that particular direction last month with the launch of Ford’s Online Sales service. Exclusive to shoppers in the UK, buy.ford.co.uk allows buyers […]
Chevy CMO: Chinese Ad Campaigns Will Focus on American “Sense of Freedom”
Global Chevrolet Chief Marketing Officer Timothy Mahoney recently spoke with Advertising Age and gave a somewhat vague glimpse into what one might expect from the brand’s marketing direction in China. Here’s a hint: it’ll probably be MURICAN to some extent, and it might even be a take on the “Real People, Not Actors” campaign people […]
Chevy Launches “Everything but Football, Football Show” Video Series on Twitter
As part of its sponsorship of Manchester United, Chevrolet is launching a new “Everything but Football, Football Show” series for fans. The bowtie brand is collaborating with Twitter to pitch the show directly to fans, via a first-ever global video subscription service on Twitter. If fans want reminders of new episodes, they are able to […]
Acura Becomes Official Columbus Crew Shirt Sponsor
Today Acura announced its role as the Official Jersey Sponsor and Official Automotive Partner of the Columbus Crew SC, a Major League Soccer team in Columbus, Ohio. Considering Honda’s American headquarters are located in central Ohio, this move makes a lot of sense—or at least, a lot more sense than Chevy’s backfiring $600 million deal […]
Chevy Launches 2017 Chevrolet Fan Cup Contest for Man U Backers
Chevrolet Middle East has announced a plan to turn soccer fans into “professional” footballers for a day through the 2017 Chevrolet Fan Cup, a global competition that will give 64 fortunate fans the chance to play at Manchester United’s Old Trafford Stadium, the “Theatre of Dreams.” This exclusive, first-of-its-kind experience will give fans a glimpse […]
Chevrolet Continues to Give Back with One World Play Project
When it comes to philanthropy, Chevrolet is constantly putting forth a tremendous effort towards giving back to those in need. Along with the partnership with Manchester United, the American automaker has a committed focus to provide the power of play in impoverished areas as well. Committed to People: Preferred owner program Since 2012, Chevrolet has […]
