Opel Lets Cat Out of Bag at Grumpy Cat Calendar Event and I Hate Myself for Writing That
Opel this week held a vernissage at “Kraftwerk” in Berlin to reveal in earnest the all-new Crossland X crossover. That’s a good thing! It also used the occasion to celebrate its dumb Grumpy Cat calendar, “Georgia & Grumpy – Not Impressed by Wonderland.” That is a significantly less good thing! Among the attendees at the event were […]
I Read Opel’s Grumpy Cat Press Release So You Don’t Have To
Have you ever seen one of those horrible parody films that wants so badly to be Airplane or The Naked Gun, but it’s chock full of expired pop culture references that are so out of date that they elicit more groans than laughs? Opel clearly isn’t familiar with the concept, as someone in its marketing […]
2017 Opel Calendar to Feature Georgia May Jagger and Grumpy Cat
Each year, Opel puts out a calendar that combines their vehicle models with some weird, out-of-left-field pop culture figures, and/or cats. Past examples include aging pop star Bryan Adams photographing the Opel ADAM, and designer Karl Lagerfeld posing his Birman cat Choupette with the Opel Corsa. This year is no exception, as the brand has […]
New Honda Ad Stars Pompous Albert, Which is a Famous Internet Cat, I Guess
Do you ever have one of those moments where you realize that, when it comes to the current cultural zeitgeist, you’ve simply lost the thread? Perhaps you notice everyone around you dancing and singing along to a hit single that you don’t even recognize. Or maybe your friends are excitedly discussing spoilers for season six […]
Chevy #DayItForward Campaign Promises Smiles in “Unexpected Locations”
Apparently, Chevrolet Marketing Vice President Paul Edwards and I were both shown the same cloying Kevin Spacey movie in sixth grade, because that is the only thing that would explain the bowtie brand’s odd new #DayItForward campaign. According to a press release that the automaker put out this morning, Chevy is celebrating the extra 24 […]
Opel’s Crossland X Ad Campaign: LOL Why Women Gotta Talk So Much and Other Insightful Musings
It’s hard to offer an objective opinion on Opel’s upcoming campaign for the Crossland X given that the five ads uploaded to YouTube are unavailable to prying eyes in the United States. However, the press release announcing the ads—entitled “When Handbags Can Kiss and Men do Yoga: ‘It’s a Good Life’ – with the New […]
[Photos] This is Totally the Opel Grandland X, Totally
![[Photos] This is Totally the Opel Grandland X, Totally](https://thenewswheel.com/wp-content/themes/patterns/timthumb.php?src=https%3A%2F%2Fthenewswheel.com%2Fwp-content%2Fuploads%2F2017%2F04%2Fcq5dam.web_.1280.1280-11.jpeg&q=90&w=760&h=400&zc=1 "[Photos] This is Totally the Opel Grandland X, Totally")
What word would you use to most completely encapsulate the vehicle you see above? Blue? Wheeled? Drivey? Headlighted? How about totally? Would you say that it is totally? Because that’s what Opel says about the Opel Grandland X. It is totally a lot of things. In the past, Opel has put forth press releases under […]
GM Considers Selling Opel Brand to French PSA Group
Opel, parlez-vous français?
Opel isn’t really feeling the love this Valentine’s Day, as in a meeting with General Motors and French automaker PSA Group, which is made up of Peugeot, Citroën, and DS, among other cooperative initiatives, the two companies discussed whether or not PSA should buy Opel, GM’s Germany-based European brand. This news immediately raised controversy, bringing […]
Market Research Suggests Opel Crossland X Will Be a Big Hit with the Ladies
Opel on Wednesday officially launched the Crossland X crossover at a special vernissage in Berlin; at the event, CEO Dr. Karl-Thomas Neumann said that the brand anticipates that the new crossover will be particularly effective at luring new female customers away from other brands. In his remarks, which you can watch below, Neumann made specific […]
Watch the Livestream of Opel’s Crossland X World Premiere
Opel on Monday will debut the all-new Crossland X crossover at “Kraftwerk” in Berlin. No, that is not Kraftwerk, the legendary electronic/synthpop/krautrock act from Düsseldorf that broke new ground in 1974 with the release of Autobahn. That’s “Kraftwerk,” located at Köpenicker Straße 70, 10179 Berlin, a super trendy hangout known for “its raw urban flair” that […]
Opel X-pertly X-hibits X-citing Crossland X Crossover (X-Over)
Opel this morning revealed the all-new Opel Crossland X, its recently announced B-segment crossover that is part of the brand’s “7 in 17” product offensive. Opel was super, duper excited to announce the Crossland X, it’s fair to say. How can you tell? Just look at all these “X” puns it worked up for the […]
New Commercial: Opel Tries Selling Ampera-e with Insect Snuff Film
When considering an approach that an automotive brand might take to hype up its all-new electric vehicle, one could reasonably conceive of a bunch of different approaches. In the case of the Opel Ampera-e, you could start with the impressively long electric range or surprisingly affordable starting cost, for example. Those are qualities that would presumably […]
In the Rearview: the F-150 Is Popular and Other Surprises
Welcome to In the Rearview, where we present a digest of some of the big stories in automotive news over the past week. Well, Isn’t That Nice? We wouldn’t mind living in these 10 most generous towns in Texas This week, under “Surprises That Aren’t That Surprising,” we have the Jeep Wrangler winning SEMA’s Hottest […]
Conspiracy Theory: Did Opel Put a Donald Trump Lion in “Racing Faces” Video?
Opel must be going through some kind of weird phase where it really, really likes anthropomorphized animals: after offering up a truly rancid update pertaining to its Grumpy Cat calendar on Monday, the auto brand on Tuesday released a short film called “Racing Faces,” which was literally about a minute of CGI animals being goofy […]
Opel to Launch Seven New Vehicles in 2017
Opel announced some big news on Monday. No, not that it has made progress with its ridiculous Grumpy Cat calendar, but the announcement of its “7 in 17” new vehicle onslaught. If the name were not suggestive enough itself, “7 in 17” indicates Opel’s plan to release seven new vehicles next year alone. Opel previously […]
Adorable French Bulldog Tui Drives a BMW M4, Burns Rubber
While the internet is saturated with feline celebrities (our favorites being Grumpy Cat and Lil BUB), few canine superstars have made their mark on the web. But that might be changing soon. Auto enthusiast Nick Murray has a contender for the most adorable dog on YouTube. Every couple months, Nick releases a video featuring his […]
A Look at Some of Chevrolet’s Funniest Ads
There are few better ways to bring attention to your product than with an inspiring advertisement. One that reaches deep within the viewer’s chest and plucks at the heartstrings as though it were playing its favorite dulcet melody on a Spanish guitar. One that reaffirms the human spirit and accepts nothing less than absolute optimism […]
Car and Motorcycle Pros and Cons for Commuters
For city-based commuters, the sight of a smug motorcycle overtaking the grumpy driver caught in the grip of congestion is becoming more common. So, is it time you swapped the clutch for the pedal and the steering wheel for the handlebars and jumped on the biker bandwagon? Here we’ve taken a balanced look at both […]
