With all the buzz around alternative energy sources, it’s only natural that Audi is pushing the envelope with innovative technology — and a playful April Fools’ campaign. On April 1, the official Audi online magazine announced that the electrified e- would be getting a new sibling — the b-.
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What makes the b-tron special? Well, on Audi’s search for alternative fuels, they developed a car that runs on a sweet, sustainable power source — honey. Billing honey as an energy-dense fuel source that’s naturally acquired from Bavarian robina flowers, Audi spokesman Imker Honig explained that developing the b-tron wasn’t a bed of roses.
“Early prototypes tended to attract scores of bees, typically around the hexagonal fuel cap,” said the member of Ingolstadt’s Komplett Geschminkt skunkworks. “One tester was swarmed by a hive that had settled in the glove compartment. I don’t think he’ll be doing that again, ha!”
“That said, everyone loves the on-board toaster,” Honig continued,
The April Fools’ Day joke is even funnier if you know a little German — Imker Honig literally translates to “Beekeeper Honey,” while “Komplett Geschminkt” means “completely made-up.”
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While a honey-powered car won’t be hitting the road anytime soon, the b- campaign is a fun way to draw attention to Audi’s real-life innovations. For instance, the all-new e-, which comes out in 2020, will be a fully-electric luxury car. Similarly, the Audi h- concept offers an exciting peek into the potential of hydrogen fuel-cell technology.
Source: Audi
Kimiko Kidd is a native Daytonian. She graduated from Wright State University with degrees in environmental science and sociology. She loves her trusty old Honda Civic, but dreams of owning a 1974 Ford Falcon XB with a custom paint job and a vintage Kawasaki Z1000. In her free time, Kimiko can be found watercolor-painting, baking muffins, collecting rocks, playing old-school Nintendo games, writing her novel, sewing stuffed animals, and cosplaying as her favorite Mad Max characters. See more articles by Kimiko.