The Audi b-tron: A Sweet April Fools’ Day Joke
With all the buzz around alternative energy sources, it’s only natural that Audi is pushing the envelope with innovative technology — and a playful April Fools’ campaign. On April 1, the official Audi online magazine announced that the electrified e-
Energy Innovations: Audi’s new plug-in hybrids
What makes the b-tron special? Well, on Audi’s search for alternative fuels, they developed a car that runs on a sweet, sustainable power source — honey. Billing honey as an energy-dense fuel source that’s naturally acquired from Bavarian robina flowers, Audi spokesman Imker Honig explained that developing the b-tron wasn’t a bed of roses.
“Early prototypes tended to attract scores of bees, typically around the hexagonal fuel cap,” said the member of Ingolstadt’s Komplett Geschminkt skunkworks. “One tester was swarmed by a hive that had settled in the glove compartment. I don’t think he’ll be doing that again, ha!”
“That said, everyone loves the on-board toaster,” Honig continued,
The April Fools’ Day joke is even funnier if you know a little German — Imker Honig literally translates to “Beekeeper Honey,” while “Komplett Geschminkt” means “completely made-up.”
Luxury Comes Standard: Audi Q7 honored by Car and Driver for the third year in a row
While a honey-powered car won’t be hitting the road anytime soon, the b-
Kimiko Kidd is a native Daytonian. She graduated from Wright State University with degrees in environmental science and sociology. She loves her trusty old Honda Civic, but dreams of owning a 1974 Ford Falcon XB with a custom paint job and a vintage Kawasaki Z1000. In her free time, Kimiko can be found watercolor-painting, baking muffins, collecting rocks, playing old-school Nintendo games, writing her novel, sewing stuffed animals, and cosplaying as her favorite Mad Max characters. See more articles by Kimiko.