 — are in agreement. White, or some version of it, is still the top choice of exterior paint color for their cars, according to the BASF Color Report 2019 for Automotive OEM Coatings. What Does Your Car Say About You? The […] "'Pin It")
Automotive Color Report Reveals White Still Top Exterior Paint Choice of Drivers
Drivers from around the world — North America, Europe, Asia Pacific, and Africa (EMEA) — are in agreement. White, or some version of it, is still the top choice of exterior paint color for their cars, according to the BASF Color Report 2019 for Automotive OEM Coatings.
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Although, white might not be on top for long.
“About 39 percent of all cars built around the globe were painted white. Behind that numbers is an interesting shift: Although white is the most popular color in every region, there are remarkable differences in the regional distribution. While in Asia Pacific almost every second car is painted white, only every third car in North America and EMEA is coated in this color,” according to the BASF Color Report press release.
A mix of neutral colors such as black, silver, gray, and of course, white, dominate most of the vehicles in North America. With 77 percent of cars painted one of these neutral hues, the BASF Report says North American drivers are definitely on trend with global choices. However, North American drivers have found a small way to stand out with color.
“But compared to the global trend, the color distribution is more balanced, since the most popular white only counts for 29 percent of the overall distribution,” according to the BASF Color Report press release. “The North American market is also leading the shift from warm whites — those with yellow undertones — to cooler whites — those with bluish undertones and white pearl effects, especially on luxury and electric vehicles.”
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Bolder colors are reserved for North American pickup truck drivers. White is still popular with a percentage of 38, but since trucks are becoming more luxurious is design, amenities, and technologies, North American drivers are opting more to paint their trucks a shade of rich black, and according to BASF, the color red can be found on 11 percent of trucks.
DeAnn Owens is a Dayton transplant by way of the Windy City, yet considers herself to be a California girl at heart even though she’s only visited there once. To get through the dreaded allergy season unique to the Miami Valley, she reads, writes, complains about the weather, and enjoys spending time with her husband, two sons, and their newest addition, a Boston terrier puppy that is now in charge of all their lives. In the future, she hopes to write a novel and travel through time. See more articles by DeAnn.