BMW has released a short video teaser revealing the front end of its upcoming iX3, ahead of its official debut at the 2025 Munich Motor Show. The electric SUV will be the first production model built on the automaker’s new Neue Klasse platform, signaling a major shift in both design and engineering for the brand.
In a video shared on Instagram, BMW offers a clear look at the iX3’s front fascia, showcasing a newly styled illuminated grille and updated lighting elements. This marks the first real-world appearance of the vehicle’s production design and provides insight into what the future of BMW’s electric lineup will look like.
The iX3’s unveiling is more than a simple model launch—it represents a new chapter for BMW’s electrification strategy. The vehicle introduces an all-new platform designed specifically for electric powertrains, setting the tone for the company’s direction through the end of the decade. This is also the first model to implement the brand’s next-generation styling cues, drawn from its Neue Klasse concept cars but now adapted to a real production vehicle.
New Illuminated Grille Hints at Design Reset
The most noticeable element in the teaser is the grille, which breaks with the large, aggressive shapes seen on recent BMW models. Instead, the iX3 returns to a slimmer, vertical design more in line with earlier models from the 1960s. The grille is now illuminated, with headlights that flow directly from its edges, giving the entire front end a more integrated appearance.
As reported by Motor1, this aesthetic signals a clear change in BMW’s design philosophy. The exaggerated grille proportions seen on models like the iX or M4 are being replaced with more measured, retro-inspired forms. The iX3 is expected to lead this change across the Neue Klasse generation of vehicles.
This new visual approach will be part of a unified identity shared across future EV models, according to BMW’s strategy. The company is positioning the iX3 not only as a technological leap but also as a visual reference point for its next phase of electric vehicle design.
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Neue Klasse Architecture Makes Its Production Debut
Under the bodywork, the iX3 is the first model to showcase BMW’s Neue Klasse platform, which has been in development for years. This new architecture is purpose-built for electric drivetrains, offering improved efficiency and new mechanical layouts optimized for battery placement and weight distribution.
According to Motor1, the iX3 is expected to offer rear- and all-wheel drive options, along with a high-performance M Sport variant. While BMW hasn’t confirmed final numbers, the platform is said to support up to 400 miles of range in the U.S. market.
The Neue Klasse layout will be a core part of BMW’s product strategy moving forward, allowing the company to streamline its EV development across various segments. With this foundation, BMW aims to retain its trademark driving dynamics while embracing full electrification.
Interior Brings Panoramic Idrive to Production
Inside, the iX3 will debut the first production version of the Panoramic iDrive—a new digital interface split across two horizontal display levels. This setup marks a shift away from the single-screen or floating-dashboard trend seen in many current EVs.
Though BMW hasn’t released full interior visuals yet, Motor1 confirms that the teaser shows this new configuration will be a major part of the user experience. The dual-layer system is expected to improve usability by separating critical driving information from secondary controls.
This new cabin layout aligns with BMW’s broader Neue Klasse philosophy: clean design, modern functionality, and an emphasis on driving engagement. It’s a step toward a digital future that still values tactile control and clarity in interface design.
