Cadillac Caters to Consumer Demand with New XT4 and Upcoming SUV Models
Although GM has emphasized SUV production for its Chevrolet, Buick, and GMC brands, Cadillac has been left out of the loop. As 2017 comes to a close, however, Cadillac’s release of the 2018 XT4 compact SUV should help usher in a new era for this manufacturer.
Cadillac is set to reveal the new XT4 in the early part of 2018, though consumers will have to wait till later in the year to actually purchase this model. As Johan de Nysschen, president of Cadillac, articulates, “We’re going to unveil the car early so we can get it on the road.” The brand intends the early release to allow for an extensive testing period, so the model can receive the tweaks it needs before it hits the market in the fourth quarter of the year.
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Besides the XT4, the brand is also poised to release even more SUV models in 2019. One of these new additions will be a three-row family-friendly SUV; although Cadillac has yet to name it, this model promises to be a formidable rival to the popular Audi Q7 and Volvo XC90. Consumers can expect this vehicle to arrive in the second part of 2019. Cadillac also plans to introduce a revamped Escalade model during this year, to satisfy those who crave opulent features and contemporary technology in the form of a lavishly large SUV.
To supplement its SUV-focused strategy, Cadillac will also focus on enhancing overseas sales. It will start in China, the brand’s current hottest market, then expand its reach to other countries. As de Nysschen expresses, “Our success in China will enable us to develop products to compete effectively around the world.”
We eagerly anticipate more details about Cadillac’s imminent SUV contributions to the industry.
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News Source: Detroit Free Press