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Crossovers Ensure Positive Third Quarter for Cadillac

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2020 Cadillac XT6
The 2020 Cadillac XT6 sold well in its first quarter of availability
Photo: Cadillac

Thanks to a pair of recently arrived crossover models, Cadillac was able to report a 7.2 increase in sales for the third quarter. The luxury brand sold 39,961 vehicles from July through September, beating out the 37,291 units it moved over the same three months in 2018. For the first nine months of the year, Cadillac has sold 115,695 vehicles — 2.2 percentage points ahead of where it was in 2018.

Crossovers were Cadillac’s bread and butter this quarter, and here’s how each of the brand’s models performed:

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2020 Cadillac XT4
The recently arrived XT4 also posted strong third-quarter sales
Photo: Cadillac

Crossovers and SUVs set the pace

Two of Cadillac’s crossovers weren’t even around at this time last year, and both models boosted the brand’s overall sales performance. The compact XT4 sold 8,986 units this quarter, and the three-row XT6 sold 4,316 in its first quarter of availability. Cadillac’s longtime icon, the Escalade, was up 7.9 percent with 10,284 sales. Cadillac’s bestseller, the XT5, sold 12,315 units. However, that represented an 18.4 percent decline from last year’s numbers.

A tough quarter for cars

It was a tough month for Cadillac cars, but the brand is hoping for better luck with a pair of new models coming soon: the CT4 and the CT5. All of Cadillac’s existing car models except for the CT6 are being discontinued, and that fact was reflected by their slow sales. The CT6 led the way with 1,625 sold but was down 31.6 percent. The CTS was down 69.5 percent, the XTS was down 72 percent, and the ATS was down 93.1 percent.

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