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Demand for All-New Telluride Boosts Kia March Sales

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2020 Kia Telluride exterior

In its first month of being available nationwide, Telluride demand was incredibly high
Photo: Kia Motors

Sales were up by 10.2 percent for Kia in March, with 55,814 units sold across the U.S. This marks the best first quarter performance for the Korean automaker since 2016. The increase was no doubt assisted by the all-new Telluride SUV, which, in its first full month of being available at dealerships nationwide, saw 5,080 units sold. Not only did Kia have a fantastic month of sales, but it reached a notable benchmark of selling more than 8 million vehicles in the U.S. since 1994.

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“Demand for the all-new Telluride has exceeded our own high expectations and the increased showroom traffic helped Kia to a strong first quarter close,” said Kia Motors America vice president of sales operations Bill Peffer. “As we begin the second quarter with a new advertising campaign for the 2020 Soul, we anticipate consumer interest in the Kia brand will continue to grow well into the spring and summer sales period.”

2020 Kia Soul GT-Line red exterior

The 2020 Kia Soul features a larger front grille and airplane-inspired C-pillars
Photo: Kia Motors

The 2020 Kia Soul was unveiled at the Los Angeles Auto Show in November, showcasing a new list of trims that offer ultimate customization. Under the hood, the 2020 Soul has a 2.0-liter Nu four-cylinder engine paired with (for the first time) the Kia Intelligent Variable Transmission, which was previously only available on the 2019 Forte.

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Rounding out the incredible sales month for Kia were the Optima, Sorento, and Rio, which all sold more in March of this year than the previous year. Year-to-date, the Sorento has seen one of the most significant increases, with 23,619 units sold compared to 21,386 in 2018.