Dodge Nabs Three APEAL Awards from J.D. Power
The results of J.D. Power & Associates’ 2014 U.S. Automotive Performance, Execution and Layout (APEAL) Study℠ were announced earlier today, and Chrysler Group was pleased to report that the Dodge Brand managed to scrape up three separate awards. Specifically, the 2014 Dodge Charger, Challenger, and Dart ranked highest in the Large Car, Midsize Sporty Car, and Compact Car segments, respectively.
The APEAL Study, now in its 19th year, is meant to demonstrate which vehicles drivers find most gratifying to own and drive. This year’s study examined 77 vehicles using the surveys of more than 83,000 drivers.
Dodge’s three victories weren’t the only successes for the Chrysler Group. Five other Chrysler Group vehicles managed to rank in the top three in their segments. The Fiat 500L took third in the Compact MPV segment; the Ram 2500/3500 tied for second in the Large Heavy Duty Pickup division; the Jeep Cherokee claimed third in the Compact SUV division; and the Jeep Grand Cherokee and the Dodge Durango took second and third, respectively, in the Midsize SUV category.
“These three APEAL awards, based on customer feedback, are a great way to celebrate Dodge’s 100 year anniversary and Chrysler Group’s commitment to continually deliver exciting, high quality vehicles,” said Doug Betts, Senior Vice President, Quality, Chrysler Group LLC. “A customer’s positive experiences with good quality lead to greater satisfaction, loyalty and the likelihood an owner will recommend their vehicle to friends and family. Personal recommendations are the most powerful type.”