Edmunds.com Names Toyota Top Non-Luxury Brand in Best Retained Value Awards
The Highlander was named best value in the Midsize SUV segment
Each year, the experts at Edmunds.com evaluate various models and vehicle brands to determine which hold the best value for the money. The Edmunds.com Best Retained Value Awards recognize those brands and vehicles which retain the highest projected residual values after five years using the website’s True Market Value price when sold new. This year, unsurprisingly, Toyota was named top non-luxury brand, with four models taking home the top prizes in their respective segments.
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Toyota was the only brand to have four separate models named as top picks. The Tacoma and Tundra came out on top in the Midsize and Large Truck segments, while the Highlander took top place in the Midsize SUV segment and the Avalon was named best Large Car.
Bill Fay, group vice president and general manager of Toyota Division, gushed, “Earning the Edmunds.com ‘Best Retained Value®’ award is a great honor and a testament to Toyota’s commitment to quality, durability and reliability, all key ingredients for great value.”
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Toyota had a projected 52.4% residual value after five years—a full 5.5% ahead of the top luxury brand, Acura. In addition, Toyota’s luxury Lexus brand had two models named best value—the GS 350 and the GX 460.
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