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Ford Earns Most Best-in-Segment J.D. Power 2019 APEAL Study Awards

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2019 Ford Ranger
2019 Ford Ranger
Photo: Ford Motor Company

Ford Motor Company earned a total of four best-in-segment J.D. Power 2019 APEAL Study Awards, more than any brand or automaker in the running. Perhaps most impressive (but least surprising) is the fact that Ford swept the pickup truck awards with the Ranger wining for midsize trucks, F-150 winning for large light-duty trucks, and F-Series Super Duty winning for large heavy-duty trucks.

Ford also won in the large SUV category with the Ford Expedition taking the top prize. It’s platform kin, the Navigator, also took the top prize in its segment.


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“Ford’s truck dominance now extends from Ranger to F-Series, thanks to our deep customer insights and constantly listening to deliver the smart and insightful features they want and appreciate,” said Hau Thai-Tang, Ford chief product development and purchasing officer. “Our additional results with Ford Expedition and Lincoln Navigator reaffirm we’re making the right choices with more to come.” 

In the 2019 APEAL Brand Index Ranking, Ford earned a score of 828 out of 1,000, putting it No. 5 out of all mass market brands. Ford’s score was higher than the industry average of 823 as well as the mass market average of 818. Ford vehicles overall improved by four points from 2018 on average and outscored the average vehicle from competitor brands by 10 points.

The J.D. Power 2019 U.S. APEAL Study is determined based on 77 attributes related to excitement and emotional attachment felt by new vehicle owners. This year’s study took responses from nearly 68,000 new-vehicle buyers and lessees after their first 90 days of ownership.


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