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Ford Remains Canada’s Top Brand in Q3 2019

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2019 Ford Ranger XL STX SuperCrew | Ford Canada sales Q3 2019
The Ford Ranger had its best quarter since launch in Q3 2019
Photo: Ford Motor Company

Ford Motor Company of Canada finds itself in the familiar position of Canada’s No. 1 automotive brand after Q3 2019. With the top sales spot secured in Q1, Q2, and now Q3, Ford is poised to finish the year strong and take its 11th straight year as the biggest auto brand in the country.

“By making Ford the top-selling automotive brand again this quarter, Canadians continue to show us that they value our broad product lineup,” said Dean Stoneley, president and CEO, Ford Motor Company of Canada. “With the first sales of the all-new Ford Explorer and Lincoln Aviator this quarter, and the all-new Ford Escape and Lincoln Corsair arriving at dealerships, we are excited to offer fresh new products for consumers to consider when purchasing their next vehicle.”

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Ford delivered a total of 77,542 vehicles in Q3, down 7.4 percent from its Q3 2018 sales. This could be reasonably expected with the diminished car lineup, which led to a 45.3 percent downturn in sales at 4,054 cars delivered. Despite the overall downturn, the Fusion did its part with a 1 percent year-over-year sales increase.

Significantly stronger were truck, SUV, and vans, which combined for 73,488 sales. Ford was led by the best quarter ever for the Ford Transit Van and best quarter since launch for the all-new Ford Ranger. Helping Ford in Q3 were the Edge, which was up 10 percent; Expedition, which was up a very nice 69 percent; and the Transit Connect and E-Series, both up 1 percent. Though down 3.7 percent from Q3 2018, sales through September are up 0.2 percent at 213,050 vehicles delivered, helping to offset the 29.6 percent decrease in car sales over that same period.

Through nine months, Ford has sold 231,823 vehicles in Canada.

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